Simpler than fishing, 3

Agency Network: 
April 2012
Bering:  Simpler than fishing, 3
Bering Print Ad -  Simpler than fishing, 3

Also From This Campaign


Our canned fish is as good as the fish you may catch out in the open sea. Just without all that terrible hustle.

Print advertisement created by BBDO, Russia for Bering, within the category: Food.


Simpler than Fishing

Advertising Agency: BBDO, Moscow, Russia
Creative director: Mihai Coliban
Art directors: Oleg Panov, Max Kitaev, Mihai Coliban
Copywriters: Artem Mukhin, Andrey Sivkov
Illustrator: Nishikant Palande
Art buyer: Giuliana Giora
Account manager: Ekaterina Konovalova
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jackmancer2017's picture

Awesome. I thoroughly enjoyed my trip towards the right-bottom corner.

Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

nice set of ads.

Activity Score 58777
Web Designer/Developer
stickynotes's picture

the first 2 print motives are really great!

Activity Score 1094
danielchapman's picture

Entertaining? yes.

Any real brand positioning or development? Nope.

I don't believe you have to show delicious tomatoes in a subway ad like some, but showing warts, and a two step process to remove food from a can as the payoff, is really such a weak proposition. It's an ad by ad people for ad people (ones that don't care about strong strategy)

Activity Score 292
Ramat Ajala's picture

I really really really love this campaign.

Ramat Ajala
Activity Score 800
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