Reasons for crying

Agency Network: 
Published/Aired: 
May 2014
Bepantol:  Reasons for crying
Bepantol Print Ad -  Reasons for crying

Description

Print advertisement created by JWT, Brazil for Bepantol, within the category: Pharmaceutical.

Advertising Agency: JWT, Brazil
Chief Creative Officer: Ricardo John
Head of Art: Fabio Simões
Copywriter: Martim Baffi
Art Directors: Daniel Kalil, Alexandre Kazuo
Creative Director: Gustavo Soares
Planning: Fernand Alphen, Isabella Mulholland, Stella Pirani, Fernando Prado
Account team: Michelle Michel, Alice Fairbanks, Cecilia Posada
Media: Aline Moda, Camila Bertoli, Vanessa Pupato
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kleenex's picture

Not so sure it works.

kleenex
Activity Score 58777
Web Designer/Developer
bubblestheclownfish's picture

Good idea - "There are a whole slew of reasons your baby cries, and Bepantol will definitely take care of one of them", BUT showing a sad baby does not do a lot to convince me your product works. It's been crossed off the list but he still isn't happy :-(

bubblestheclownfish
Activity Score 606
Creative Director
rastaparta's picture

RETRATA PERFEITAMENTE O PROBLEMA! PERFEITO!!

rastaparta
Activity Score 158
Art Director
VeronicaFranco's picture

Nice

VeronicaFranco
Activity Score 789
Copywriter
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