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Old Iron

Campaign
Agency Network: 
Published/Aired: 
March 2011
Bepanthol:  Old Iron

Description

To induce trial for the Bepanthol handbalsam, we reminded women that hands look younger when they are taken care of.

Print advertisement created by JWT, Germany for Bepanthol, within the category: Health.

Caption

Before old gets to your hands.

Advertising Agency: JWT, Germany
Chief Creative Officer: Till Hohmann
Creative Director: Kirsten Hohls
Art Director: Rhea Hanges
Copywriter: Dan Frînculescu
Photographer: Matt Hoyle
Retoucher: Raluca Băraru
Art Buying: Anja Gjaldbaek
Account Director: Robert Tecini
Makeup Artist: Liz Yoon
Stylist: Jennifer Greene
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Highest Rated

dollypoppin's picture

Oh my, that's a really old iron.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

HappyHour's picture

Meaningless puns.

HappyHour
Activity Score 2381
dollypoppin's picture

Oh my, that's a really old iron.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

sintra's picture

you said it.

sintra
Activity Score 699
Administrative
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