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Agency Network: 
Published/Aired: 
April 2012
Benadryl:  Son
Benadryl Print Ad -  Son

Description

Print advertisement created by JWT, Canada for Benadryl, within the category: Pharmaceutical.

Advertising Agency: JWT, Toronto, Canada
Executive Creative Directors: Martin Shewchuk, Paul Wales
Creative Directors: Craig Markou, Colin Winn
Copywriter: Ryan Egan
Art Director: Pepe Bratanov
Group Account Directors: Monique Zarry, Danielle Rice
Account Director: Krista O'Dea
Account team: Michael Epstein, Amanda Near
Photographer: Philip Rostron
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Highest Rated

VeronicaFranco's picture

LOL

VeronicaFranco
Activity Score 789
Copywriter
saya's picture

Very nice!

saya
Activity Score 356
Art Director at Madras Brand Solutions
alausa's picture

Scratch that.

alausa
Activity Score 1420
Creative Director at Noah's Ark
somecopywriter's picture

Showing the problem, not the solution.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Wordfruit's picture

Maybe it's attempting to show the solution as a comparison: no scratching in either case. But I think it takes too much work on the part of the logical mind to get to that.

Wordfruit
Activity Score 1023
zarkos's picture

I think it's great. Extreme consequence of not using the product is IMHO much better. Showing the solution is boring.

zarkos
Activity Score 944
Art Director
kleenex's picture

not bad.

kleenex
Activity Score 58797
Web Designer/Developer
meat.popsicle's picture

Love this!

meat.popsicle
Activity Score 15
VeronicaFranco's picture

LOL

VeronicaFranco
Activity Score 789
Copywriter
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