Description
Print advertisement created by JWT, Canada for Benadryl, within the category: Pharmaceutical.
Advertising Agency: JWT, Toronto, Canada
Executive Creative Directors: Martin Shewchuk, Paul Wales
Creative Directors: Craig Markou, Colin Winn
Copywriter: Ryan Egan
Art Director: Pepe Bratanov
Group Account Directors: Monique Zarry, Danielle Rice
Account Director: Krista O'Dea
Account team: Michael Epstein, Amanda Near
Photographer: Philip Rostron
Executive Creative Directors: Martin Shewchuk, Paul Wales
Creative Directors: Craig Markou, Colin Winn
Copywriter: Ryan Egan
Art Director: Pepe Bratanov
Group Account Directors: Monique Zarry, Danielle Rice
Account Director: Krista O'Dea
Account team: Michael Epstein, Amanda Near
Photographer: Philip Rostron
Apr 10, 2012 - 8:47Wordfruit
Maybe it's attempting to show the solution as a comparison: no scratching in either case. But I think it takes too much work on the part of the logical mind to get to that.
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Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Apr 10, 2012 - 9:40zarkos
I think it's great. Extreme consequence of not using the product is IMHO much better. Showing the solution is boring.
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