Winner

Campaign
Agency Network: 
Published/Aired: 
July 2014
Bell:  Winner

Description

Football and barbecue – a perfect match. On the occasion of the Football World Cup, the Swiss meat producer Bell presented the ideal selection to defy the matches by interpreting typical football terms via their barbecue products, such as sausages, mustard and bread. The different advertisements were constantly actualized and even spontaneously adapted as reactions to the match results or memorable situations. At the same time the fans were implied and asked to create their own football-barbecue visuals with the online game on bell.ch.

Print advertisement created by KOMET, Switzerland for Bell, within the category: Food.

Advertising Agency: Komet, Switzerland
Creative Director: Thom Pfister
Art Directors: Roland Zenger, Joël Weber
Graphic Designer: Reto Eckert
Copywriters: Antonia Bekiaris, Isabelle Mitchell
Head of advisory services: Simon Schatzmann
Advisory service: Miranda Bieri, Moritz Durst
Photographer: Eugen Leu / Partner AG
Image editing: Detail AG
Online-Game: Olai GmbH
Log in to post comments

Highest Rated

damnson's picture

Oh noes.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Feysless's picture

the fact you can go online and create your own is cool

Feysless
Activity Score 2641
Art Director |

groovy baby!

kleenex's picture

The only thing I liked.

kleenex
Activity Score 58777
Web Designer/Developer
damnson's picture

Oh noes.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Sigh.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Advertisement
Featured Content

Latest Collections

Advertisement