Agency Network: 
March 2010
BelCuore Café:  Thief


Print advertisement created by Ogilvy, Brazil for BelCuore Café, within the category: Non-Alcoholic Drinks.


Long night ahead?

Advertising Agency: Ogilvy, Brazil
VIce-President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Photographer: Pedro Izique
Illustrator: Pedro Izique
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Hiperion's picture

come on....
bad art..very bad art..

Activity Score 3138
Creative Director at zinkproject Valencia
Wordnerd's picture

nice art

Activity Score 6690
xcreativity's picture

it just looks strange in my opinion

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

mikeelrapido's picture

I agree that this looks strange..

Activity Score 1929
Copywriter at Evo S.C. |


Hibon's picture

Eye catch... i like this.

Activity Score 3734

Simple ideas are the best !

Donald Draper's picture

mmmm ok.

Donald Draper
Activity Score 137
Creative Director
Adaddicted's picture

Same execution, boring!

Activity Score 3431
Art Director |


Muhammad Imran's picture

it keeps you awake! nice concept tho...

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

Holly Boy's picture


Holly Boy
Activity Score 42
talkingisfree's picture

Nothing special,horrible letterings!

Activity Score 2712
Art Director
ek kanya's picture

lobve the art.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

everartz's picture

as long as its delivering the msg. then it should be fine.. its not the best art possible but it has some impact upon the viewer

Activity Score 7613
Art Director |

| everartz |

blueturtles's picture

hey guys, instead of just useless criticism why don't we give something constructive. Otherwise we just assume that the user name belongs to a bitter jobless has-been who hasn't come up with a good concept in a while.

i really like this one. the art can still be pushed. i think the image in the middle make the piece weaker than i should be. maybe think of putting something a bit clearer. i don't know what image can be placed...but it definitely needs more time. but the art direction on the "eye" portion looks great already. the typography also weakens the piece. makes it look student-like. if the art director behind this piece put a little more time into that type, i think it would greatly enhance the campaign.

otherwise, this is a good start. it definitely has legs.

Activity Score 235
Art Director at BBDO
DarkSide's picture

I like it.
Beautiful and original art.
The message is good to. Coffee makes you focus and be alert to what is important in a long night.
The deer ad is better. A little easier to get.

Activity Score 1064
siriuswhite's picture

Normal. Porém, ghost até dizer chega.

Activity Score 4
DarkSide's picture

Mais que Chico Xavier.

Activity Score 1064
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