Agency Network: 
March 2010
BelCuore Café:  Deer


Print advertisement created by Ogilvy, Brazil for BelCuore Café, within the category: Non-Alcoholic Drinks.


Long night ahead?

Advertising Agency: Ogilvy, Brazil
VIce-President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Photographer: Pedro Izique
Illustrator: Pedro Izique
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andyStock's picture

It took me a while to get the message of these adverts, but because of the fantastic colours used and the idea with the eye I stuck with them for a while and now I get it, even if the message is a little weak compared to the artwork.

Activity Score 666
silvi's picture

Subtle, but interesting

Activity Score 4170
Roger Keynes's picture

Grabbed me... and made we want to work it out. Good job.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

mayankbarolia's picture

nice art.. like the way they express this.. simple and good..

Activity Score 144
Adaddicted's picture

Brasilian Carnival!!!
Its hard for them to keep the colors in their palette ; )
not a wow stuff but interesting.

Activity Score 3431
Art Director |


perromalo's picture

I like the "eye" effect don eby the arrows, but I find a bit difficult to see that there is something going on inside the pupil. The overall concept is not bad.

Activity Score 435
Creative Director at Mateo&co
ek kanya's picture

lots of hard work, but nice layout.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

shitmonk's picture

you drank so much coffee that you're having tunnel vision as a side effect?
:) nope.
"this coffee keeps you up and going, will help you focus" is the idea.
not the iceberg one, but i like the other two.

Activity Score 463
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