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Truths, 3

Campaign
Agency Network: 
Published/Aired: 
July 2012
Belair Health Club:  Truths, 3

Description

Print advertisement created by Stark, India for Belair Health Club, within the category: Health.

Advertising Agency: Stark Communications, Kerala, India
Executive Creative Director: Shelton Pinheiro
Creative Director: Ajith Gopinath
Art Director: Nidhin Nandakumar
Copywriter: Ajith Gopinath
Illustrator: Nidhin Nandakumar
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DilipRevar's picture

hahaha this one is great.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
sheethalarya's picture

Very clever copy!

sheethalarya
Activity Score 39
Copywriter
kleenex's picture

I love it.

kleenex
Activity Score 58797
Web Designer/Developer
Lazarus's picture

Not really.

Lazarus
Activity Score 1537
Creative Director
jackblack's picture

Pretty weak. No. Very weak.

jackblack
Activity Score 2363
Art Director
shahidali's picture

I like this copy. Clever.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

sacrilegend's picture

Love the copy, and even the super visceral, unpolished art.

There is a definite market for people like this: guys who don't care about the recent surges of designer gyms that feel more like nightclubs than they do places to work out (see David Barton and/or Equinox gyms). These guys are also generally less well-off, and are willing to settle for the bare essentials, if the price is right.

I can see this brief in my head, and I'm loving these ads for it.

sacrilegend
Activity Score 3394
Copywriter
13AG's picture

You said it sacrilegend

13AG
Activity Score 116
Creative Director |

deja fuck

mr.x's picture

Haha lovely copy! Don't like the visual though.

mr.x
Activity Score 998
Forsbergs Skola
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