Advertisement

Fridge, 2

Campaign
Agency Network: 
Published/Aired: 
May 2008
Beko:  Fridge, 2

Description

Print advertisement created by BDDP, France for Beko, within the category: House, Garden.

Caption

At last, a fridge that really takes action against icecap melting.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Log in to post comments
ahmed ragheb's picture

IDEA= bad
artwork= nice one ..
copywrite= SUX or understanable

ahmed ragheb
Activity Score 297
Graphic Designer
R. Rinaldi's picture

So?

R. Rinaldi
Activity Score 686
Singapore
jorj's picture

what about the yellow color?

jorj
Activity Score 638
Art Director at Senior Art Director
Alistair C.'s picture

do you advertise a fridge that makes ice cubes? if so, the copy is weak.
and why are the walls radioactive green?

Alistair C.
Activity Score 692
Copywriter
Marcela Cáceres's picture

No, it is a literal meaning: It consumes 10% less energy, therefore it's better for the environment.

Marcela Cáceres
Activity Score 108
bucklebones's picture

nice artwork

bucklebones
Activity Score 25
raavigeorgian's picture

has the visual appeal...will definitely attract attention....maybe due to color alone or maybe typography...

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement