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February 2010
Beit Lohamei Haghetaot:  Books
Beit Lohamei Haghetaot Print Ad -  Books


Print advertisement created by Saatchi & Saatchi, Israel for Beit Lohamei Haghetaot, within the category: Recreation, Leisure.


The number of holocaust deniers is growing. Don't let them rewrite our story.
Beit Lohamei Haghetaot Holocaust and Jewish Resistance Heritage Museum

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Art Director / Copywriter: Carmit Ken-Dror
Account Supervisor: Shlomit Kugler
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kergu's picture

Very good.

Activity Score 6795
atb2005's picture

Another outstanding concept from Saatchi! I love the choice of books (carefully selected to reflect or support the copy). The tales/fantasy sign further reinforces the copy. Excellent!

Activity Score 13557
JamaisVu's picture

Very nice idea, subtle. But the photo looks like it was shot with an amateur 1990 camera model.
On a second note, I find it ironic that Israel calls for the remembrance of a Holocaust , while it covers up another in Gaza. Hence I'm giving this ad 1 star for being hypocritical.

Activity Score 408
Roshan Quintus's picture

How stupid people can be ... you don't know advertising. we are working for clients not for our perspectives or believes. on the other hand what makes you think this is done by or represent 'The Israel'. the team or the owner of the idea may not even an Israelite. even if they are why cant they have a different opinion.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

JamaisVu's picture

1-"we are working for clients not for our perspectives or believes"
Why don't you come up for a new campaign for the Klux Klux Klan or the Neo-Nazis then?

2-What makes you think this is done by or represent 'The Israel'
Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel

3-"Even if they are why cant they have a different opinion"?
Why can't I?

4-"How stupid people can be?"
Dunno, I don't have a sample of your brain cells.

Activity Score 408
Roshan Quintus's picture


Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

alexander_bickov's picture

good idea

Activity Score 3281
dreadboy's picture

an Ace of spades for this one.

Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Axl's picture

Poor idea

Activity Score 266
Adaddicted's picture

Ad is dull but the forum is lively ; )

Activity Score 3435
Art Director |


Dzsoi's picture

Very good, simple idea. And JamaisVu... Israel is not a person. Don't treat it that way. (To make myself clear: Do you know the opinion of those people involved in this campaign (clientside, agencyside) about the war going on right now?)

Activity Score 8611
xcreativity's picture

very good solution

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

lironslo's picture

great idea!

Activity Score 55
Copywriter at Tel Aviv University- cinema studies and MBA
Phil Lestino's picture

makes you think

Phil Lestino
Activity Score 1682
raducumucu's picture

Photo is bad, composition also bad, art direction bad. The only thing that I like is the way that the headline is put. The message for me shows hypocrisy and not advertising. Remember the holocaust, but forget the crimes of the jewish state against the poorer islamic countries.

Activity Score 21
Art Director - Mercury 360 |

Hiperion's picture

Another Holocaust is happening in Palestina.
How weak can the memory be?

Whatever, good ad

Activity Score 3138
Creative Director at zinkproject Valencia
Carlos Garcia's picture

good idea. bad photo.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


brandingworthspreading's picture

Interesting client for sure.

Activity Score 648
Copywriter at |

Blog | Twitter

Mr.Zorba's picture

fuck offffffffff ...

Activity Score 25
Graphic Designer at dunia production
Corbeen's picture

Some remarks from several places regarding this ....this ad.. many years in auswitch, a memorial plaque placed at the camp by the soviet authorities stated that 4 million people had been murdered at auschwitz. when they claimed 4 milion, they havent mention the nationality. the government of the people's socialistic republic of poland also supported this figure. But some of the west historians had their doubts.After collapse of the Communist government in 1989, the plaque was removed and the official death toll given as 1.1 million. Holocaust deniers have attempted to use this change as PROPAGANDA ( and i find that totaly distracting and awfully wrong ... but this ? u make an ad about this subject? ???? This is total bullshit. This ad is a clear PROPAGANDA from both sides the denires and this ad are just two sides of a coin that i wont accept.

U don't advertise horrible memories. Do not even try. Go on court ! but don't make an ad out of it.

Activity Score 1095
grapekey_lyn's picture

very clever ad :)

Activity Score 28
Limkokwing University of Creative Technology
Guest's picture

The real holocaust happened in the 1st of jan 2009 in GAZA

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