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Fathers, 4

Campaign
Agency Network: 
Published/Aired: 
February 2017
beIN SPORTS: Fathers, 4

Description

In Spain, football is very important. In this campaign we exaggerate that it is as important as our own children. That's why we put parents who pretend to be watching their babies but actually are watching football on the mobile they have over the child. The light emanating from the cell phone wants to resemble an angelic light from the baby.

Print advertisement created by Y&R, Spain for beIN SPORTS, within the category: Media.

Caption

Football 24/7 in your smartphone.

Advertising Agency: Y&R, Madrid, Spain
Chief Creative Officer: Mauricio Rocha
General Creative Director: Tute Ostiglia
Creative Directors: Adrián Rios, Juan Cenóz
Art Directors: Huevo Heredia, Lucy Vivas
Copywriter: Paula Ledesma
Photographer: Ale Burset
Retouch: Diego Speroni
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Highest Rated

morse's picture

That's me in 10 years. :D

morse
Activity Score 18121
Art Director |

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kleenex's picture

bad ads imo.

kleenex
Activity Score 58623
Web Designer/Developer
Dzsoi's picture

Jesus Christ...

In Spain, ad awards are very important. Obviously.

Dzsoi
Activity Score 8609
Copywriter
morse's picture

That's me in 10 years. :D

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobafett's picture

Changing the father doesn't make it a 4 ads campaign, is not a campaign idea, is a one shot print.

bobafett
Activity Score 2322
Chief Creative Officer
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