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Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by Ogilvy, Hong Kong for Beijing Sports Radio, within the category: Media.

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Retoucher: A Thousand Eyes
Account team: Tak Chi Lee, Paul Lam, Cao Yu
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Highest Rated

jteslik's picture

This is why my work is usually focused around the headlines. Visual ads are the most likely to be replicated, whereas it's very difficult to use the EXACT SAME headline as someone else. And it IS your responsibility to make sure you're not using an idea that's already out there. If you work for an agency and you produce this, and you realize a competitor already made it, then your client is going to be pissed. Use words like you actually know how to write and give yourself an edge, or at the very least take your strategy further so you can really own it.

jteslik
Activity Score 1393
Copywriter at NW Burbs of Chicago
marano's picture

simple and clever. well done

marano
Activity Score 348
Graphic Designer
MicheleVirgilio's picture

very good campaign.

MicheleVirgilio
Activity Score 2617
nicolasm's picture
nicolasm
Activity Score 23
Nike Diesel's picture

Thanks for the link.

Nike Diesel
Activity Score 13630
Art Director
Manoma's picture

Good idea, and good realisation ;-)
(clap clap!)

Manoma
Activity Score 1108
Copywriter
thedesignaddict's picture
thedesignaddict
Activity Score 5403
Art Director at Freelance
Panda Man's picture

I like the golf the most! clean and nice.

Panda Man
Activity Score 15
Mr.Abc's picture

Very good. No reason to be ashamed of.
The world is big. The internet is fast.
You can´t know every f** student work in the world.

I like.

Mr.Abc
Activity Score 50
marano's picture

I'm with Abc. Ideas are going to overlap. It's impossible to forever avoid similar concepts. Lighten up. This isn't such a unique idea that it's inconceivable there's a similar concept out there...

marano
Activity Score 348
Graphic Designer
jteslik's picture

This is why my work is usually focused around the headlines. Visual ads are the most likely to be replicated, whereas it's very difficult to use the EXACT SAME headline as someone else. And it IS your responsibility to make sure you're not using an idea that's already out there. If you work for an agency and you produce this, and you realize a competitor already made it, then your client is going to be pissed. Use words like you actually know how to write and give yourself an edge, or at the very least take your strategy further so you can really own it.

jteslik
Activity Score 1393
Copywriter at NW Burbs of Chicago
campbellcoha's picture

This was pretty famous work done by students. It would have taken a couple minutes on google to realize that it has been done even if they didn't rip the idea.

Shameful

campbellcoha
Activity Score 341
VCU |

teamarnie.com

simonemascagni's picture

old

simonemascagni
Activity Score 29
University College of Falmouth- BA Advertising
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