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Bye's picture

Would've been funnier on an atom.

Bye
Activity Score 1464
postman's picture

You love exaggerations?

postman
Activity Score 951
Other
Bye's picture

In my opinion a hyperbole is only funny when it's absolutely impossible, not when it's somewhat doable ( note, people paint on rice ). I also don't like it when it's contextually completely random, there is no connection to any writing situation at all.

Bye
Activity Score 1464
postman's picture

I agree. But this whole "writing on a tiny ..."-thing is not that funny, right?

postman
Activity Score 951
Other
Rog's picture

It's not actually about "writing on tiny things", as I see it.
But please don't stop.You guys are making it funnier. :)

Oooh! Yes it is. OH well. I just made it funnier. ;D

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

postman's picture

As you say "Don't stop", let's elaborate on what could be written on an atom (apart from a Tatto/Tattoo). My first suggestion is "Don't break!". Hm. Is that lame?

postman
Activity Score 951
Other
Have Heart's picture

Hyperboles that are too far from reality suck (as long as it is not a trash-campaign)! Watch award-winning campaigns - all exaggerations are at least nearly possible.

Have Heart
Activity Score 922
Art Director
Bye's picture

Considering that statement I'm wondering how many annuals you've actually seen because that is just complete and utter bullshit. Maybe you're confused with metafors?

Bye
Activity Score 1464
A. J. SMITH's picture

metafors? metaphors.

A. J. SMITH
Activity Score 2822
Bye's picture

I'm so very sorry for that.

Bye
Activity Score 1464
Have Heart's picture

Nope. A hyperbole that is at least possible at a chance of 1:1000.000 is much stronger then a hyperbole that is simply not possible. In most cases it's totally flat and intelligence-offending. Does anyone know the terrible Opel commercial with the car riding a wave like a surfer? That's pretty much the perfect example.

Painting atoms?! Common man...

Have Heart
Activity Score 922
Art Director
Bye's picture

That example is just plain retarded, it's not a feature being showed off through a hyperbole. Unless you're meant to surf with it. It's just stupid. A hyperbole of the main product proposition is the very bedrock of print advertising and may I point out very, very few are actually possible. You also seem to think that a chance of 1:1000.000 is what you'd call 'somewhat doable'. I'd call that close to impossible, not as I said somewhat doable.

A stereotypical use of a hyperbole was right here on this page and as usual, not quite possible.
http://adsoftheworld.com/media/print/hoover_moon

Bye
Activity Score 1464
Have Heart's picture

Man, you just don't get it. Every bad hyperbole is like a flat, flat joke that will make people think "Very funny, you dick-head ad-people. Next."

Look at this example. Not that it is the world's most brilliant ad, but the hyperbole is still physically possible. NO fucking hoover will ever bring the moon down to earth, BUT maybe, just maybe these knives are so sharp that the fly got cut in two while landing on it. You trust more into a product, when a hyperbole isn't totally out of the world.

http://adsoftheworld.com/media/print/wmf_knives_fly

Have Heart
Activity Score 922
Art Director
Bye's picture

I quote: Man, you just don't get it. Every bad hyperbole is like a flat, flat joke that will make people think "Very funny, you dick-head ad-people. Next."

Has it ever crossed your mind that you are on a site for, as you so cleverly worded, 'dick-head ad-people'? And you also have a hard time seperating your own personal opinion on what is a good hyperbole and what isn't, with fact. May I also direct you to a quite impossible hyperbole which succeeded in being a good one, for coincidently the same product:

http://adsoftheworld.com/media/print/anolon_molecule

Consider this: the above was selected as Finalist at World Press Awards and shortlisted at Clio Awards 2007. So I believe I just put a hole through your misconception that impossible hyperboles don't win any awards. May I keep presuming that you hardly read any annuals?

Bye
Activity Score 1464
laylowmoe's picture

Allow me to present the last word on use of hyperbole and exaggeration (is there a diff?) in advertising:

It works fine if it's done tongue-in-cheek.

(As opposed to that Opel surfing-the-waves commercial, which I haven't seen but sure sounds like it wasn't.)

It's not rocket science. Someone sees this ad, they smile, they turn the page, but they get the message - this is a fine point pen. They're not supposed to really believe you can tattoo a beetle with it.

Unless they're morons.

laylowmoe
Activity Score 328
Copywriter
Have Heart's picture

@ Kris: The ad with the molecule works, because the knife could actually cut a molecule. And what we see is not a "real" molecule, it's just a plastic-figure, what gives this ad more of a symbolic character. However, you won't get it...

Finally, I like this ad with the beetle. It's a nice hyperbole, not overdone and well executed.

Have Heart
Activity Score 922
Art Director
Bye's picture

I quote: " The ad with the molecule works, because the knife could actually cut a molecule."

Shall we just leave it at this?

Kris.

Bye
Activity Score 1464
Have Heart's picture

"And what we see is not a "real" molecule, it's just a plastic-figure, what gives this ad more of a symbolic character."

That's what I meant, dude. Sorry for the misunderstandings.

Have Heart
Activity Score 922
Art Director
SandMan69's picture

You two should just "bone" and "get it over with" because you're both "making me sleepy".

Hyperbole is a future sport right?

"I don't know Butchie instead"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

A. J. SMITH's picture

don't be, only cocks point out typos (like me) ;-)

A. J. SMITH
Activity Score 2822
addyhoch10's picture

an atom with a tattoo on it? i would say that this is enough of a hyperbole.
although it doesn't blow my socks off

addyhoch10
Activity Score 2592
Art Director
Bye's picture

How is something written with a pilot, a tattoo? If it was meant a tattoo in the first place, why on a bug. And you're probably the first to recognize that as a tattoo, as I just see a doodle on something small to emphesize it having a very fine point.

Bye
Activity Score 1464
addyhoch10's picture

just have a look at the larger version, to me it looks like a burning heart, wrapped with barbwire and a cross or something (and a burning skull on the lady bug's "shoulder"). it's a typical tattoo motif so i guess the association's intended.
i was wondering if the product was also some kind of special strong ink pen. otherwise, the whole tattoo thing doesn't really make sense and they might as well have written something on the bug.

i guess that not many people would get this, flipping through a magazine...

addyhoch10
Activity Score 2592
Art Director
fractalrene's picture

Funny at first sight, but...
Why would a beetle get a tatoo? There must be a point in the exaggeration beyond the 'because it looks cool' thing.

I mean, if you find something useful -read meaningful- for the pico-point-pen the ad will be stronger, like making chops (chops is the name we give to that little notes with summaries that you bring hidden to cheat on tests)or something where the qualities of the product are the ideal solution, you know.

fractalrene
Activity Score 1504
Copywriter
postman's picture

Now that's inventive - just bring your summary on a bug next time. Nobody will recognize that!

postman
Activity Score 951
Other
fractalrene's picture

Hahaha, good one.

fractalrene
Activity Score 1504
Copywriter
pixelbomb1's picture

these ads reminds me of apple's desktop screen pictures. esp. the dew drop. biters.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Umlaut's picture

Cruelty to animals. I'm calling RSPCA

Umlaut
Activity Score 199
Creative Director |

Umlaut

itch's picture

hmmm.. not a bad idea after all. nice art direction.

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

tadkamaarke's picture

I think it clearly explains where the bug's loyalties lie..

tadkamaarke
Activity Score 93
Copywriter
Brainsugar's picture

Isn't it the slowest beetle in the world?

Brainsugar
Activity Score 1631
Copywriter
ahmed ragheb's picture

beetel with a TATTO?!??

ahmed ragheb
Activity Score 297
Graphic Designer
Beatboxer's picture

No. Beetle with a TATTOO. ;)

Crazy insect, huh?

Beatboxer
Activity Score 1517
Copywriter
brandsurgeon's picture

Lol @ BeatBoxer! Woulda said the exact same thing.
---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

brandsurgeon's picture

Lol @ BeatBoxer! Woulda said the exact same thing.
---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

TopJeff's picture

Nice ad. Well composed, clear concept and not a lot of extra stuff to distract you from the main point.

Jeff

---------------------
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TopJeff
Activity Score 479
Marketing Manager
pixelbomb1's picture

which is the "FINE POINT".

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

brandsurgeon's picture

Nice comment. Well composed, clear intentions and a lot of commendations that will decieve the team that they've made a great ad.
---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

panasit's picture

What's with the talking about writing on atom and fastest beetles int he world. Can't someone just say great ad anymore?

Great Ad!

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

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