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no-ideas-original's picture

I see what their trying to say here but the impression I get is - you would have to be up for anything, just to try this. Maybe thats just me though.

no-ideas-original
Activity Score 106
Other
no-ideas-original's picture

Also, since when was golf "Xtreme!" - doesn't quite fit with the other products tied to the roof.

no-ideas-original
Activity Score 106
Other
ShaniG's picture

Why does an ad for coffee make want to sleep?
Yawn.

ShaniG
Activity Score 17208
Creative Director
Ed Mintone's picture

he-he :]

Ed Mintone
Activity Score 581
Other
musback's picture

I second that emotion. So darn predictable. Ok visual though
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New Blog @ http://musback.blogspot.com

musback
Activity Score 353
Art Director |

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http://musback.wordpress.com is looking for a job!

lamz's picture

I guess the underlined words in this ad are (cool) and (casual),
but they're not that clear so, i'll pass..

lamz
Activity Score 206
justpassingby's picture

The only one that makes a bit of sense is this one and its still very weak.
Whats skating upwards and combing an afro got to do with "up for anything"?

I like the design with the wave but i hate the font its very early 90s.

Im suprised Ivan posted these because theyre so average

justpassingby
Activity Score 1368
Other
teenie's picture

I think they're playing on the word "up": an Afro is up in the air, he's skating upwards, the guy is stacking things up on top of his car. Very first degree to me, although it's pretty nice visually.

teenie
Activity Score 1886
Copywriter
lamz's picture

afro guy was trying (as I guess in here) to comb his hair,
it didn't work, but he doesn't care..
the skating guy doesn't have a car, but he doesn't care..
so they are cool and casual.. like this coffee here, cool & casual!!
got it?

lamz
Activity Score 206
Orion's picture

El producto es Nescafé "Express", y la fotografía muestra varios utilajes deportivos también "para llevar"... Me parece que hay un buen link entre la escencia del producto y la acción mostrada. Además,me parece rescatable el hecho de que sea de los pocos anuncios de café que no muestran una taza o un grano de café en la fotografía.

Orion
lamz's picture

..I really would like to know what your saying..
but me no understando ;-P

lamz
Activity Score 206
Jarne von Wolfsburg's picture

WAKE UP, M.E.C.H

Jarne von Wolfsburg
Activity Score 258
Copywriter |

* * * * *

twelve_noon's picture

i really hate this kind of thinking.

twelve_noon
Activity Score 613
Creative Director
Brainsugar's picture

I think that Vinokourof (ex-cyclist on the tour de france) should take this instead EPO. it seems to work very well and I'm sure you can't detect it in the blood.
Vino, trust in good advertising!

Brainsugar
Activity Score 1620
Copywriter
WasterLight's picture

I like all the colors in this ad.

WasterLight
Brainsugar's picture

Yes for sure! And everybody knows that "good colors, good ad".
I would like so much to be a creative in advertising!

Brainsugar
Activity Score 1620
Copywriter
deep_tracy's picture

that's a big product shot/logo.

deep_tracy
Activity Score 584
Copywriter
mayhem's picture

I personally like this one most out of the three. I like the way they treat product shot too. It's not easy to make the ad look good with big product shot. But I think they did pretty good job here.

mayhem
Activity Score 126
Art Director
SandMan69's picture

All three are weak ads, built on a weak idea.

None of them make much sence. This would have to be the best, just because the rest are crap.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Mr Hughes's picture

Please burn out my eyes!

Mr Hughes
Activity Score 384
Copywriter
Guest commenter's picture

Whatever you critics say, this is not a bad ad for a coffee. Up for anything is a good line, tells about the stimulation, this is a product mostly for drivers, I guess... And what has golf to do with extreme? Extreme is not what she puts on the roof, extreme is the energy she has to be able to do all that sort of things... I did not do this ad, but I must defend the creators, there is way too many critics here. Show me your ads!

Guest commenter
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