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Speakers

Agency Network: 
Published/Aired: 
June 2010
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Views
10208
Bedshed:  Speakers
Bedshed Print Ad -  Speakers

Description

Print advertisement created by Gatecrasher, Australia for Bedshed, within the category: Recreation, Leisure.

Advertising Agency: Gatecrasher Advertising, Perth, Australia
Creative Director: Adam Barker
Copywriter: Tom Wilson
Art Director: Stef Langton
Photographer: Craig Kinder / f22 Photography
Account managers: Sarah Hewitt, Emma Lambert
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Highest Rated

Ahmed Bahaa's picture

lool comfort furniture?

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

thedesignaddict's picture

Ad People should get this, but I believe a tag line would be needed to help out the Sheeple.

thedesignaddict
Activity Score 5403
Art Director at Freelance
TommyO's picture

...but when you actually NEED an expalation beneath the ad, you get nothing. What is it for, speakers? alarm clocks? sleeping pills? hearing aids?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

thedesignaddict's picture

"when you actually NEED an explanation beneath the ad, you get nothing"

Disagree. In this case you would get to understand the ad (which by your admission, you don't).

The idea is that she sleeps so well, she needs all the speakers to wake her. So, I guess the straight line would be something like, 'BedShed. For a deeper sleep.' (I'm no writer, but you see my point).

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

I think the point was nobody knows what the ad is for. What's the product or service? Is it advertising for the sheets? For the Pillow? For a sleeping pill? What?

If you need a cut-line to explain what the ad is for, then the ad failed in the first place. This ad is visually nice, but what the hell is the product?

Guest
TommyO's picture

Right, I don't get it. All I see is sleeping well and lots of speakers, but I don't know what it's supposed to sell, or let me know, or what.
For me it might a bad ad for an association for the deaf, a good ad for a sleeping pill, or maybe even for an electronics store where you can get new speakers.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

It's not necessarily a tagline or an explanation, but a nicely written headline could be enough to pull the ad together. I am sick and tired of postcard pretty ads that don't really say anything about the brand or what they do. What is the purpose of this ad? What is it meant to promote or sell? Just because you have a logo and a pretty picture doesn't mean you have a great ad.

Guest
Reality Check's picture

Good but not great, Bedshed: Speakers is simple, somewhat funny and nothing more.

Reality Check
Activity Score 2549
Hibon's picture

boring idea...this makes me sleep also.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

I want to sleep

Guest
Guest's picture

Wow that's weird...I'm doing a sleeping pill brief this week at the moment at award school and I had this exact idea sketched up. Apparently its a bit crap so I'm glad I found it on here before I presented it...

Guest
Guest's picture

It's strange to see so many negative comments on such a good ad. I think it's different and fresh. Although i do agree that you don't get whether they are talking mattress or bedspread!

Guest
Minerva Pinto's picture

Definitely unclear

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Hiperion's picture

Unclear

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

it would be great if i only knew what bedshed is?

Guest
gabokorn's picture

agree.

gabokorn
Activity Score 14
La Facultad
Guest's picture

I actually had to go to the website to find out what Bedshed was. Then I went "oh" and realised what is was, and was disappointed with what they were trying to say.

Guest
jackal hunts's picture

The concept actually doesn't work out for product

jackal hunts
Activity Score 325
Copywriter at India
Guest's picture

Come on people if you are in this webpage is because you like advertising, you should really understand this, the brand is called Bedshed so it's clearly not an ad for a speaker or a clock.

Guest
bmeza88's picture

I thought the ad was for the snoozer

bmeza88
Activity Score 54
Guest's picture

confusing

Guest
Guest's picture

I'm in an agency in the same city and I think it's a great idea and one that makes you stick around to think about it. Mark Lucas, Lateral Aspect

Guest
shaun1800's picture

Weird...I'm doing award school in aus at the moment and our brief this week is for a sleeping tablet. I had this exact same ad drawn up and ready to present tomorrow. I'll be scrapping it now.

shaun1800
Activity Score 293
Copywriter
Ahmed Bahaa's picture

cant get it, some body explain plz

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Ahmed Bahaa's picture

lool comfort furniture?

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Guest's picture

The bed may be very confortable but i could never sleep with so many pillows.

Guest
mralanjones's picture

You have to be pretty thick not to understand this. Does the bed shaped Bedshed logo in the corner not make it glaringly obvious what it's for?

mralanjones
Activity Score 257
Copywriter at Stanley St
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