Beds

Published/Aired: 
April 2007
 Beds
 Beds

Description

According to Hindu rituals, a bed made out of six bamboos is used to carry a dead body to the graveyard.

Caption

Wake up to the threat of AIDS. Stick to one partner.

Advertising Agency: Vyas Giannetti Creative, Mumbai, India
Creative Director: Sanjay Sipahimalani
Art Director / Illustrator: Kiran Parihar
Copywriter: Patanjali Patnaik
Photographer: Ashutosh Nandedkar
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Highest Rated

brojmson's picture

stop doing this "trick". it's starting to piss me off.

brojmson
postman's picture

Well executed idea. I like it. "Stick to one partner" seems strange to me, though. I'm used to read a "condom" line there.

postman
Activity Score 941
Other
Barkach's picture

I love all but the copy, it should have something like this

If you keep on jumping from bed to bed you won't end up fine
Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

brojmson's picture

stop doing this "trick". it's starting to piss me off.

brojmson
Guest's picture

well, at least he sticks to a single bed in the end!

Guest
panasit's picture

I don't think the ad is attention grabbing enough for a message this vague.

panasit
Activity Score 685

-Tung
--good idea is enemy of great idea

Guest's picture

Scame cho?

Guest
Guest's picture

If i am not wrong the Rajasthan Patrika award winners are not declared yet. the last date of CCA award was 31st august. i am wondering how come this ad has got published in april, 2007. and as far my knowledge is concerned they don't accept already published ad. though, idea is okay.

Guest
dododen's picture

this is the winning entry of CCA in 2005. i think they posted here now.

dododen
Activity Score 302
Creative Director |

Dennis
CD

second_creator's picture

atlast Vyas Giannetti Creative, Mumbai has come wid sumthing sensible...knock knock ...good news :)

Early to bed, early to rise, work like hell and advertise

second_creator
Activity Score 752
Copywriter |

copywriter

kalpesh78's picture

good but not great.. or award winner..

kalpesh78
Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

juliangray's picture

dont like the message at all. stick to one partner? trying to get US funds are we?

juliangray
Activity Score 981
Art Director
Guest's picture

don't mind sticking to one partner if i get US funds. paise ka problem hai.

Guest
BOOBJOB LOOBCANNON's picture

Mixed message.

What if that one partner has AIDS?

Surely protection should be promoted too?

By sticking to one partner, I suppose its just who who'll potentially catch it then, not spread it around.

Still it seems to say that it is shagging around, not having unprotected sex that spreads the 'AIDS' - de de de deeeeeeeeeeeeeeerrrrrrrrrrrrrnnnnnn!

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

pneuburg's picture

Barkach, why would you want the headline to say what the visual already says.

pneuburg
Activity Score 251
Creative Director |

pjn

Kateter's picture

cause it's a festival ad. pic and (usually useless) line, remember? ;-)

Kateter
Activity Score 2013
Copywriter
puppiepoppy's picture

Can't multi partners use a same bed?

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

kunjal's picture

gr8 concept.......
very well executed..
derz jus one confusion.....
is der any logic behind showing different kinds of bed...

kunjal
pranavhariharsharma's picture

Do not agree with the concept.

pranavhariharsharma
Activity Score 44
Creative Director at Mumbai |

The admans story

amits's picture

good work

amits
Activity Score 77
Graphic Designer
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