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Andal's picture

Not bad, although, the campain could had have a nicer estetic.
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

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It's so easy to critic.

rasi's picture

this one is best of the three.
good!

rasi
Have Heart's picture

This ones by far the best, but the interior looks really awful.

Have Heart
Activity Score 922
Art Director
Bauducco's picture

This one is the best. I didn´t like the rest of the campaign, the pictures are too dark.

Bauducco
Activity Score 297
Copywriter
Basil's picture

There is no idea in this ad.

Basil
BJ's picture

the bed and curtains don't leave much to be desired!

BJ
Activity Score 102
itch's picture

same goes here. better than the others.

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

doworkson's picture

This ad rules. And why do you guys keep taking about the interior? The scenes look real thats why it works.

doworkson
Activity Score 242
Copywriter
Maxwedge's picture

Like the settings in these shots also, scody and low rent.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

Billy Hill's picture

Gay and lame at the same time. Quite an achievement.

When you're scamming a product like this you just gotta take the opportunity by the balls.

Billy Hill
Billy Hill's picture

Gay and lame at the same time. Quite an achievement.

When you're scamming a product like this you just gotta take the opportunity by the balls.

Billy Hill
sometimes's picture

think this is the only one within the campaign that works for me. the rest seems to suggest smart use of discarded gym equipments..
perhaps there are other things you'd do in life other than laze on a couch, having meals? how about exercising while at work? push it a little more maybe?

sometimes
The Simon's picture

This one is the best of the series. The gritty visual looks like it matches the ethos of the brand. It's got a real 'Fight Club' vibe to it.

The Simon
Billy Hill's picture

Oh pa-leeze, 23:49: 'The ethos of the brand'. What fucking brand?
I suggest you check out It's websight for a view of 'the brand'.

I'd spend more on lunch in a week than thais 'brand' will spend on media in a year.

They should build a better site rather than allow some lame, try-hard, gay, creative to produce a crap scam like this.
If you're gonna scam, make it load and provocative for Christ's sake!

Very big poo factor.

Billy Hill
Todd's picture

Apologies, BH. Not one to go into defensive mode, however, the client made us keep the website on even though the artwork for their new site isn't finished. Stay tuned...

You also come across as a bit of a cock. Just wanted to throw that in.

Stevie, tough crowd. Awesome.

Todd
PaulyG_fill in the blank's picture

no...not a bit of a cock...a cock.

PaulyG_fill in ...
Activity Score 1148
Copywriter
lamz's picture

interior is very depressing, exercise should be up lifting and exiting..
there is something here but got lost in sadness...

lamz
Activity Score 208
billy Hill's picture

More like the bitch from hell,Todd and PaulyG.
You know I'm right though.
When you make an ad that will be predominately viewed by your client and industry peers but NOT the public, you can push a bit harder than you have here.

I'm picturing an army boot and your ass and the two coming together at high velocity.

billy Hill
PaulyG_fill in the blank's picture

quit picturing my ass

PaulyG_fill in ...
Activity Score 1148
Copywriter
billy Hill's picture

ha ha .But I know it'a a hot one.

billy Hill
Powertheflower's picture

The message is clear - we must all exercise ...got that! But there has to have been a cheerier bedroom they could put together!

Powertheflower
Activity Score 30
Marketing Manager
Mulyanto's picture

Great Idea

Mulyanto
Activity Score 46
Graphic Designer
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