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adverbadger's picture

ikea never disappoints. i like this idea

adverbadger
Activity Score 40
copywriter
hartspueler's picture

think it's a fake, but still very very nice (thank god this isn't my house...)

hartspueler
Activity Score 296
Copywriter
DA_COPY's picture

Nice idea. Even if this looks like a print campaign. It would work much better as an ambient.

DA_COPY
Activity Score 50

Orange Jewish.

fractalrene's picture

Nice thinking, read what DA_COPY wrote, this would be a killer outdoor.

fractalrene
Activity Score 1500
Copywriter
nice gaijin's picture

Just in case you missed what he wrote, he left identical comments in all of the other ads in this series.

nice gaijin
Activity Score 813
Bye's picture

This has to be the most annoying thing since the dogfleas comments.

Bye
Activity Score 1464
Copy_Can's picture

I"m glad they had 4 different versions of this ad, because I simply couldn't get it with just one.

Copy_Can
vurtomatic's picture

Hmmm nice ... but not feeling that small Allen wrench, it's superfluous in this context. Would prefer it as just a sign with the copy, and Ikea logo at the bottom. And everyone hates those fingerbreaking wrenches!

vurtomatic
Activity Score 364
kurtberengeiger's picture

I really like the idea. I'm not so sure about the execution, but I'm sure the 2x4 team has their reasons...

kurtberengeiger
Activity Score 7307
Copywriter
Totto's picture

Yep it does lie within the ad.COPY CAN.

Totto
Activity Score 685
Copywriter |

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