Tyres are your car's shoes, 1

Campaign
Agency Network: 
Published/Aired: 
April 2016
Beaurepaires:  Tyres are your car's shoes, 1

Description

Print advertisement created by Traffic, Australia for Beaurepaires, within the category: Automotive.

Caption

Uneven wear

Advertising Agency: Traffic, Melbourne/Sydney, Australia
Creative Director: Andrew Begg
Art Director: Chris Shurey
Copywriter: Samantha Moore
Illustrator: Stephen Fuller
Photographer: Louis Petruccelli
Retouching: Louis Petruccelli
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luispiter's picture

interesting

luispiter
Activity Score 2756
comunication
TommyO's picture

So the target is women? If so, nice campaign.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

dean viii's picture

bla bla bla bla bla

dean viii
Activity Score 1702
Creative Director
Billoughsby's picture

Nice photograph, details.

Billoughsby
Activity Score 5154
Art Director |

That's it.

fala fulani's picture

I quite like it. Simple and effective based on the brief.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
dadada's picture

okay, tires are my car's shoes, so why should i choose your product?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

chapelier's picture

Louboutins!

I love shoes, and it's not a bad concept- I like the 'uneven wear' and 'slipping in the wet' messages but I'm not really feeling this campaign. Can't really put my finger on it though. Maybe it looks too sleek and stylish to relate it to tyres.

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

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