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Sitting

Campaign
Agency Network: 
Published/Aired: 
November 2007
Beate Uhse:  Sitting

Description

Print advertisement created by Jung von Matt, Germany for Beate Uhse, within the category: Health.

Caption

Give longer. Take longer. – Lovemachine condoms. For a longer erection. By Beate Uhse.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Götz Ulmer, Fabian Frese
Art Directors: Till Monshausen, Jens Paul Pfau
Copywriters: Jo Marie Farwick, Tobias Grimm
Photographer: Tina Luther
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JAGGY's picture

If they were f***ing each other, could he write and draw so well?

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

salamandos's picture

does he feel bored while having sex?

salamandos
Activity Score 1947
Art Director
ivan's picture

This is an ad. Doesn't have to be realistic. Advertising creates new realities. That's what's exciting about it. What do you think?

ivan
Activity Score 12
Creative Director at Ads of the World
muxa's picture

I think is boring. Makes me think that Lovemachine makes sex boring and without pleasure. I don´t know about your countries, but here in Brazil the chicks need lots of "attention" and action.

muxa
Activity Score 602
Copywriter
sold's picture

YES! 100% agree! this campaign dont work well, at least in our country, muxa.

sold
Activity Score 3379
Copywriter
control C's picture

the thing is that there is an expression "humping like bunnies" i think... so thats why the rabbit is there... and not for any other purpose

control C
Activity Score 108
Copywriter
wildbore's picture

..........king idea! ......nice.

wildbore
Activity Score 749
Creative Director at - - -
Prakash Jayashanmugam's picture

..nice

Prakash Jayasha...
Activity Score 111
Creative Director at quirkee |

..

Senhora Kolossa's picture

ah, this ad makes me wanna make sex.

Senhora Kolossa
Activity Score 483
Jung von Matt
Advertising Pawn's picture

Very original and funny thinking. Such a great campaign.

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

everartz's picture

agree.. this is a nice thought unlike what the gentlemen are saying up in their comments...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

LeeHarvey's picture

I'm with you, everartz, nice thought and great art direction! Wish I was the illustrator....

LeeHarvey
Activity Score 3045
Creative Director
troika02's picture

made me laugh. good one.

troika02
Activity Score 212
Graphic Designer at Graphic Designer
muxa's picture

YOU GUYS SHOULD START THINKING LIKE CONSUMERS, NOT LIKE CREATIVES. WRONG MESSAGE HERE.

muxa
Activity Score 602
Copywriter
ming the merciless's picture

You should stop shouting and start thinking like a creative.

Anyway, these might not be the best ads in the world but at least they're based on a truth - guys want to have sex for as long as they can.

ming the merciless
Activity Score 190
Copywriter
ming the merciless's picture

Wow, if you think that's the same idea as the condom ads then I'm very concerned for you.

ming the merciless
Activity Score 190
Copywriter
Pila's picture

nice taught

Pila
Activity Score 177
Art Director |

Pila

Rajib's picture

Ivan... Thanks for your brilliant comments..

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

capywriter's picture

could there be another interpretation? What if these situations are the ones when you are NOT using these condoms... so the games are really there to distract you a bit so you might keep up longer... you know... like trying to name all the US presidents (nothing biographical... :)
Using these condoms, you won't need this kind of distraction cause you might keep up much longer anyway... ??????

capywriter
Activity Score 5513
Copywriter at Freelance
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