Beat up these

December 2007
 Beat up these
 Beat up these


ANJ's Newspaper in Education Program takes the news into the classrooms with the support of 60 newspapers from all around Brazil.


If we don't educate, someone educates.

Advertising Agency: F/Nazca S&S, Sao Paulo, Brazil
Creative Directors: Eduardo Lima
Art Director: Joao Linneu
Copywriters: Eduardo Lima, Andre Kassu
Illustrator: Joao Linneu
Photographer: Archive
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lsadunb's picture

This campaign is all about the art direction. The copy and idea are just OK.

Activity Score 571
sold's picture

agree, the best comment is yours. dry, direct, clear, on the target.

Activity Score 3379
cali coo's picture

i think these are good. Well Done!

cali coo
Activity Score 24
publicis romania |

free lunch, final wisdom, total coverage.

rocketman's picture

i like this campaign a lot. yes the copy could be better, maybe it's just the translation that's bad.
the first execution was a bit confussing for me, but the series works great.

Activity Score 385
Creative Director at jwt / glue
Guest's picture

Esta é uma campanha da Associação Nacional de Jornais denunciando a má qualidade do sistema público de educação. Ela fala que se os jovens não forem educados pela escola, certamente serão pela criminalidade e delinqüência.


This is a campaign of the National Association of Newspapers denouncing the poor quality of the public education system. She says that if young people are not educated by the school, will certainly be the crime and delinquency.

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