Agency Network: 
Published/Aired: 
July 2014
Bearded Lady Bourbon:  Tattoo

Description

Print advertisement created by Moody Crab, Australia for Bearded Lady Bourbon, within the category: Alcoholic Drinks.

Caption

It's what's on the inside.

Advertising Agency: Moody Crab, Adelaide, Australia
Creative Director / Copywriter: Andrew Bensley
Art Director: Humberto Fernandez
Photographer: Mike Annese
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Highest Rated

Sacrilegend's picture

The execution of the idea is backwards. It's 80 proof whiskey. The tougher bit should be on the inside. Also, either the line is just poor, or the type treatment isn't paying off the over-the-topness you were going for.

Sacrilegend
Activity Score 3394
Copywriter
Sacrilegend's picture

The execution of the idea is backwards. It's 80 proof whiskey. The tougher bit should be on the inside. Also, either the line is just poor, or the type treatment isn't paying off the over-the-topness you were going for.

Sacrilegend
Activity Score 3394
Copywriter
CaptianMac's picture

sacrilegend: Wow, I think you are missing the point. It's talking about the important attributes in life, the ones that people find appealing, what's on the inside. Back to reception for you.

CaptianMac
Activity Score 11
Creative Director
Sacrilegend's picture

Don't post your work for criticism unless you want it critiqued.

"80 proof bourbon of strength" -- this alludes to the "important attributes in life"? If the the industry has found itself so deeply embedded in their own sphincters, I'd happily allow you to show me the way to reception. There, at least, I could avoid contracting the plague of talking to myself all day.

Sacrilegend
Activity Score 3394
Copywriter
CaptianMac's picture

You assume too much.

I think it's more to do with the name of the brand, 'Bearded Lady, rather than the 80 proof. I think I can hear the phone, you going to get that.

CaptianMac
Activity Score 11
Creative Director
johnrj21's picture

I also think the execution is backwards: it should be something tough which needs to be hidden. Ex: an old lady with a tattoo. Not a tough guy with a "mum" tattoo.

johnrj21
Activity Score 278
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