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Anchorman

Campaign
Agency Network: 
Published/Aired: 
March 2008
Beaners:  Anchorman

Description

Print advertisement created by Trigger, Canada for Beaners, within the category: Professional Services.

Caption

Kids shouldn’t have adult hair.

Advertising Agency: Trigger Communications, Canada
Creative Director: Patrick Doyle
Art Directors: Sabrina Kaun, Todd Blevins
Copywriter: David Giovando
Photographer: Jason Stang
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Highest Rated

consolidated.db's picture

Disagree.

You lose that headline and it would be unclear.

consolidated.db
Activity Score 545
Copywriter at Ad Land
unaquestionediali's picture

why???

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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laylowmoe's picture

First of all, you don't need the headline. The visual alone should be enough to show how ridiculous a child with an adult hairstyle looks.

Then again, this visual doesn't really look very ridiculous. Neither does the girl with big hair. And the kid with the comb-over just looks like an adult with a comb-over.

So maybe it's the problem with the idea.

laylowmoe
Activity Score 328
Copywriter
sloppy4's picture

i beg to differ.

you'd need something to pay off the idea. a new tag perhaps.

sloppy4
Activity Score 1492
consolidated.db's picture

Disagree.

You lose that headline and it would be unclear.

consolidated.db
Activity Score 545
Copywriter at Ad Land
jamesrothenburg's picture

I agree that the headline is see say. The visuals are a lot of fun.

jamesrothenburg
Activity Score 554
Art Director
Ed Mintone's picture

If it didn't have the line, you'd think beaners was responsible for the bad hair day.

Ed Mintone
Activity Score 585
Other
dcgroppo's picture

Old insight.

dcgroppo
Activity Score 239
Other
Little-A's picture

I think this child looks too much like the other little boy. Why not grab a blonder child and give him the trump.

Little-A
Activity Score 38
McDonnell Haynes Ltd.
sloppy4's picture

in the states "beaners" is a very derogatory term for mexicans. i guess it's not the case in canada.

sloppy4
Activity Score 1492
monicamexico's picture

The line is weak.

monicamexico
Activity Score 830
Little-A's picture

As a Canadian I've never heard of that term. I think they are using it in relationship to BEANIE.. which is a hat that has a pin-wheel on the top - like in the logo. Nothing here I'm sure was meant to offend.

Little-A
Activity Score 38
McDonnell Haynes Ltd.
sloppy4's picture

no no. it wasn't meant to offend at all. cananda doesn't get much immigration from mexico.
we have beanies here, too...the hats.
just thought it was sorta ironic, as in the states i can't imagine they're be a store with that name.
it's based on the stereotype that mexicans eat a lot of beans.

sloppy4
Activity Score 1492
adguy2007's picture

You need the headline if you want to communicate that kids shouldn't have adult hair. Without it, they just have bad hair.

adguy2007
Activity Score 28
petek's picture

yes, viva la headline

petek
Activity Score 1894
Creative Director
salvarredy's picture

I Love the three pictures, an like very much the Idea,
but most I love the pictures

Congrats!

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

capywriter's picture

even for adults these haircuts are not quite fancy...

capywriter
Activity Score 5513
Copywriter at Freelance
huzyisundead's picture

If you take away the picture, the communications would still be clear. But the ads will be more boring. So maybe the fault is in the idea. I think great ads are those that are stripped to its bare essentials, but are still memorable while communicating the message.

huzyisundead
Activity Score 107
Copywriter
VioletYoshi's picture

ROFLOL! That kid looks like my dad when he was young!

VioletYoshi
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