Beach

Published/Aired: 
September 2007
 Beach
 Beach

Description

So far, more than one million crimes have been reported, from which 33% refer to drug trafficking and consumption. After drug trafficking, the most often reported criminal offenses are: domestic violence (9%) and car theft (8%).

Caption

It is a shame, but they are not that careless. We need your call denouncing their activities.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Cidney Neto
Copywriter: Thiago Fernandes
Photographer: Ricardo Cunha
Account Director: Gustavo Oliveira
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Davosk's picture

We need your call denouncing their activities? What a terrible line. I like the art direction except in the first one.

Davosk
Activity Score 4801
Art Director
Shona's picture

being a Brazilian company, the word denouncing may actually be a loose translation... or it may work for them!
Great concept

Shona
BOOBJOB LOOBCANNON's picture

This one is the best of what is a mediocre campaign.

This is a far more dramitic example of a criminal being blazee with hiding his identity, so it works better.

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

Ag's picture

Such a beautiful butt...

Ag
Activity Score 305
Copywriter
MrTisk. 's picture

Tisk tisk...

http://adsoftheworld.com/media/print/thieves_park

http://adsoftheworld.com/media/print/thieves_bus_stop

there was one more on the beach i cant find...

but tisk. Cidney Neto, tisk.

MrTisk.
ziyad_pa's picture

100% copied!

ziyad_pa
Activity Score 105
Graphic Designer |

www.ziyadpa.com

roman-schwienbacher.com's picture

strange thing, it does not really work for me.
it does not really fit together,

roman-schwienba...
Activity Score 1013
Photographer
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