More love

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Published/Aired: 
April 2009
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Be Love:  More love
Be Love Print Ad -  More love

Description

Print advertisement created by Leo Burnett, France for Be Love, within the category: Health.

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Directors / Copywriters: Eric Esculier, Stephane Santana
Illustrator: Simon Danaher
Typographer: Akatre
Other additional credits: Lionel Cassou, Claire sougy, Melina audoux
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Highest Rated

TRICKY's picture

the return of the 3O_o cupid spartans

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Why do they look evil? It´s looking like a veneral disease, promoting love.

Agressive.

A nice image though.

Guest
john doe's picture

agree. nice – but cupidos look a bit zombieesque...

john doe
Activity Score 1571
Art Director
Guest's picture

How can you not love this art direction?!

Well done :)

Guest
Guest's picture

I find it weird they didn't mention the 3d artist.
It's a 3d image. I don't think it's the art director who drew it.

Guest
Guest's picture

AIDS? THIS IS CONDOOOOOOOOOOOOOOM!!!

Guest
Guest's picture

Aids? THIS..IS..CONDOOOOM!!!

Guest
StarlaY's picture

nice layout.
“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

cupids are all pretty hot recently.
even on this site there were few campaigns.

Guest
Chapulin Colorado's picture

Que feos cupidos

- Más vale pájaro en mano que lamentar.

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

kai539's picture

agreed with the nice image and layout
but colour is weird,wouldn't it be better if it's colourful
the facial expression of the cupids
looked fierce

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Rammal's picture

Impressive but they don't look cute anymore!

Rammal
Activity Score 43
Art Director |

maxwell

Guest's picture

i feel it is weird, evil . no "more love" , like hell need "more love". Tera

Guest
gmint7's picture

:::J:::

more like "more hate"

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

good work Eric&Steph.
B.

Guest
Guest's picture

<赤壁>

Guest
Guest's picture

You have to know that this ad came out just after those "crapy" words told about aids by pope Benedict 16th... (for memory: "Condoms doesn't help prevent aids, on the contrary" said on a return flight from africa)

Guest
Tonits's picture

Por un momento pensé que si fuera por los condones no tendríamos tanta pobreza en Africa. Es culpa del sepia.

Tonits
Activity Score 349
Guest's picture

Chuckys
jeje

Guest
Guest's picture

If the main idea is "more attraction, more sex", I will agree that the sepia is not helping.

Guest
TRICKY's picture

the return of the 3O_o cupid spartans

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

samwanzer28's picture

Cupids what is your profession?

LOVE! LOVE! LOVE!

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

theanc's picture

Really damn good visual. Copy could be better though.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

I see Chucky.

Guest
Blair Semenoff's picture

Nice!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

MAKE WAR NOT LOVE.... or is it the other way...
or why not, mix them

Guest
insight_3j's picture

it is not relevant....

insight_3j
Activity Score 45
Graphic Artist
louie_wang's picture

great ! very nice!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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