Dog

Campaign
Agency Network: 
Published/Aired: 
April 2012
Be Better:  Dog
Be Better Print Ad -  Dog

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Turkey for Be Better, within the category: Health.

Caption

Get slimmer.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director: Idil Akoglu
Creative Director: Guven Haktanir
Art Director: Erkan Kaya
Copywriters: Ilker Dagli, Sezgin Rizaoglu
Photographer: Nejat Talas
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Highest Rated

Nike Diesel's picture

Confusing to the average consumer i'm guessing...

Nike Diesel
Activity Score 13718
Art Director
spears ava's picture

;DD

spears ava
Activity Score 206
Copywriter
ItMatters's picture

I like the unconventional way of showing it.

ItMatters
Activity Score 2167
NicoCiego's picture

Witty. :)

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Milan Solanki's picture

yes, witty

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
kleenex's picture

Well the women in the ad look hot.

kleenex
Activity Score 58791
Web Designer/Developer
VampAd's picture

No.

VampAd
Activity Score 1151
thedesignaddict's picture

An ad for ad-people. The average consumer will NEVER decipher what's happening in this ad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
baliais's picture

Exactly

baliais
Activity Score 2618
Graphic Designer
eins-eins-null's picture

just what i thought.

eins-eins-null
Activity Score 896
Copywriter
metis's picture

This one's a quicker get, nicely shot.

metis
Activity Score 413
Copywriter
sergeo_syd's picture

I don't get it, but it looks nice.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

lemonAd's picture

Got it after seing the second Ad. I think they shouldn't have used the dog for the "spare material", one would suppose it's an ad about fancy ladies that like to match their doggie's clothing witg their own.

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

stafro's picture

Clever

stafro
Activity Score 26
Art Director at art director
Nike Diesel's picture

Confusing to the average consumer i'm guessing...

Nike Diesel
Activity Score 13718
Art Director
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