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Rainy

Campaign
Agency Network: 
Published/Aired: 
July 2013
BCP:  Rainy

Description

Print advertisement created by DDB, Bolivia for BCP, within the category: Finance.

Caption

Your fee changes unexpectedly?
The first Mortgage with a 20 years fixed interest rate.

Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Christian Morales
Copywriter: Henry Medina
Account Director: Emanuelle Medina
Account Executive: Milenka Maldonado
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Lazarus's picture

Copy is weak, but there's something simple and nice about the art.

Lazarus
Activity Score 1536
Creative Director
certaintly's picture

appealing art, but forced visual idea

certaintly
Activity Score 3994
Elson Miguel's picture

Quite a nice campaign. Like the art direction.

Elson Miguel
Activity Score 110
Art Director
ghostwriter13's picture

the art is ok.

ghostwriter13
Activity Score 24
Creative Director
kleenex's picture

Cut set of ads.

kleenex
Activity Score 58657
Web Designer/Developer
jackblack's picture

Design is good. Copy sucks.

jackblack
Activity Score 2362
Art Director
Login.'s picture

Great art.

Login.
Activity Score 73
Copywriter at Perfil
Andres villena's picture

Sorry but the art isn't ok, maybe for a first year studen't. Copy even worst.

Andres villena
Activity Score 20
Creative Director at TAG
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