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March 2010
BCAMA / Vision Marketing Conference:  Eyes

Description

The Vision Conference is the largest event of the year for the BC chapter of the AMA. This year's topic focuses on the opportunities of a changing market, and how brands can find success when “Bull beats Bear”.

Print advertisement created by Grey, Canada for BCAMA, within the category: Professional Services.

Caption

When Bull beats Bear. Examining the consumer shift and inherent opportunities of a changing market.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russel
Art Director: Leah Moy
Copywriter: Geoff Dawson
Photographer: Paul Lang, The Orange Apple
Additional credits: Evelyn Lee, Laura Reitenbach
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Highest Rated

atb2005's picture

You made me laugh. :-)

Bull market means confidence, optimism (especially in anticipation of future capital gains); Bear market, on the other hand, means transition from high optimism to widespread (investor) fear, pessimism, etc.

I think the copy here supports the idea that Bull beats Bear. It mentions (inherent) opportunities. I associate opportunities with optimism. This is my take on the campaign.

atb2005
Activity Score 13557
atb2005's picture

This one's not easy to get unless you know the terms "bull market" and "bear market" (financial terms). Love it; whoever came up with the idea is a genius.

atb2005
Activity Score 13557
Shawali's picture

Thanks for this comment, buddy. I was going through this campaign with the fear that I wouldn't get it at the end... Now, I have no clue what "bull and bear market" are, but thanks to you, I know they exist. =)

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture

You made me laugh. :-)

Bull market means confidence, optimism (especially in anticipation of future capital gains); Bear market, on the other hand, means transition from high optimism to widespread (investor) fear, pessimism, etc.

I think the copy here supports the idea that Bull beats Bear. It mentions (inherent) opportunities. I associate opportunities with optimism. This is my take on the campaign.

atb2005
Activity Score 13557
Marlus Lau's picture

yeah, thank you for the explanation. I had not understand it too.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Adaddicted's picture

They already knew it and given a short description.
Good ones, its got an exceptional view!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Inesita's picture

Uhm, I think it's pretty safe to assume that the target audience does know the terms. And the people who don't? Well, maybe they're not as interesting to the client.

Inesita
Activity Score 65
Marketing Manager
harobike123's picture

Violent, but I like it!

harobike123
Activity Score 22
Johnston Community College
xcreativity's picture

ahaha hardcore

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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