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Agency Network: 
Published/Aired: 
June 2010
BC Lottery Corporation:  Boat

Description

Print advertisement created by TBWA, Canada for BC Lottery Corporation, within the category: Gaming.

Advertising Agency: TBWA\Vancouver, Canada
Art Director: John Williamson
Creative Director: Paul Little
Copywriter: Mia Thomsett
Producer: Julian Davis
Account Manager: Julie Mitchell
Account Supervisor: James Pelletier
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Hiperion's picture

Poor art.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
jponino's picture

yeah, and besides, is that advert???
because it seems to be just a graphic way to say, we sell ticket... anyway, TBWA has made a shit

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Guest's picture

It says "if you scratch you could win money which alllows you to buy a boat/pool/etc..". Simple message done with a creative twist. You're damn right it's an advert, and a good one at that!

Guest
Jupiter's picture

a creative twist that makes it slightly complicated...it looks more like "sketch & win" to me...because i can hardly see the logo 8-(

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Molecule's picture

I think it's simple and it works. Art could have been better.

Molecule
Activity Score 435
Copywriter
kondensofke's picture

i like it

kondensofke
Activity Score 336
VU
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