Description
Print advertisement created by The Foundry, Australia for BBQ's Galore, within the category: Retail Services.
How do you BBQ?
Art Director: Andrew Jones
Copywriter: Eugene Horat
Hmmm.
Maybe there should be smoke rising from behind the fence or something?
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
there probably should be, another executional detail they missed, but that's not going to fix things here. that's like try to put out a forest fire with a fire extinguisher. and they have bigger fish to fry.
| think small |
Smoke? what? I dont think you get this... the dogs are lined up for their execution against the fence. The barbecuer is about to pick which dog he wants to shoot and consume. It's pretty simple.
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
Oh, you're right. I feel silly now.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
No, you were right the first time.
The dogs have been drawn to the fence because there is a barbecue going on behind the fence.
At least that's what I got. Smoke from the other side would have worked a bit better.
"lining up dogs to shoot them"?
Please.
"readthiswhileIstareatyourtits"
Doin' it for the points
Haha, I know. I picked up on his sarcasm and threw some back.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
really? i would never get that. they should've have their eyes covered.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
that's where i went. i thought they were mourning the loss of their friend who's being bbq'd.
I still very blur about the concept. :S
As I know, Chinese and Vietnamese do consume dog. What about Australian?
Hmmm. I disagree with you, and I don't think that's it. If it is, its really badly communicated because it doesn't come across that way at all.
We're going to need more lube.
ppfffff
the other one's better
and the other is not good either
hmmmm... this idea, while not a great idea, could have really been helped by some great execution. which it wasn't. if you're going to go this route, go for some visual impact and really exaggerate this point. give me 200 hundred dogs surrounding your fence, not 5. at least then, idea be damned, it would be a more interesting visual.
| think small |
Though simple, more brainstorming would elevate the idea. The dogs could instead be drooling guys. BBQ smoke rising behind the fence would be helpful, too.
-Natalie
http://www.nataliemarion.com
The idea is not bad at all - but it is rather bland as an ad.
BBQ smoke rising would help, as would less forgetful photography and composition, and more character in the dogs; these look curious, not ravenous.
We're going to need more lube.
i like the simplicity of the idea but the line isn't right. it says "how do you bbq" and i think "well, first you need a grill. charcoal or propane powered are best. next, you need to make sure it's free of trees or anything else flammable. then, you must light the grill using either matches or activating the ignition button...." you get my point. one way to fix it would be by adding the word "well" as in "how well do you bbq". i think there is a better thought out there to convey your action though so maybe push it a bit more.
neil levy
I really like this. It's a nice simple concept. I don't think it needs smoke to spell it out either - it's pretty obvious what's happening.
Hey Whitefang,
Learn to spell dickhead.
This is how you spell 'Foundry'.
White fang - can you shut the f*ck up. Every single thing you say is negative. It's obvious you're a disgruntled kiwi creative. Every time I see a comment from you it's really snakey. If you're so talented let's see your porty?
... still don't get it. sure that it is dogs waiting to get executed? or is the smell too good in the other side?
not outstanding idea. just nice one. done really badly.
but I like the slogan.
Ivan, here's an idea.
The AOTW agency.
Find clients,Put a brief up, let us claw at it. Work up the best concepts into ads. Split the profit evenly (kind of, you would be boss after all. I also assume any ass kissing gets me a little somthin' somthin'.)
I went to the pub at lunch so could just be talking out my poop shoot.
"readthiswhileIstareatyourtits"
Doin' it for the points
LOL. *submits resume*
I can be the secretary, right?
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
There's a barbeque at someone's house and it attracted (all) the neighbourhood dogs who happen to be straying around
or
Someone keeps 5 dogs and they are all lined up behind the neighbour's fence expecting to get food
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