The Nigerian government recently signed the minimum wage bill into law. But a number of State Governors have indicated that they are not solvent enough to pay workers the new wage. On Workers' Day (May Day), we created this set of ads, which are a distress call to all government officials about the plight of the average Nigerian worker who can barely meet his/her basic needs. They deserve better pay and an improved standard of living.
Print advertisement created by BBDO, Nigeria for BBDO, within the categories: Agency Self-Promo, Public Interest, NGO.