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Shuttle

Campaign
Agency Network: 
Published/Aired: 
March 2013
BBC:  Shuttle

Description

Print advertisement created by Y&R, United Kingdom for BBC, within the category: Media.

Caption

What you see only tells half the story.
It isn't the way that a shuttle launch looks that's most amazing it's how it feels. I was in prime position 3 miles away to watch this great cathedral leave Earth. For the first 20 seconds, it was almost silent. And then it hit me - a thunderous rumble so strong it turned my insides to mush. It's a feeling you'd only ever know from living it.
David Shukman, Science Editor

Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn
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Highest Rated

mark3r's picture

This whole series has superb art direction, very effective.

mark3r
Activity Score 1949
Art Director at Scout
mark3r's picture

This whole series has superb art direction, very effective.

mark3r
Activity Score 1949
Art Director at Scout
salil.sharma's picture

I love this campaign. ! Awesome Typography, Art Direction & Execution.
This one best

salil.sharma
Activity Score 2548
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

prasanno's picture

love the concept +

prasanno
Activity Score 102
Graphic Designer
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