Advertisement

Hurricane

Campaign
Agency Network: 
Published/Aired: 
March 2013
BBC:  Hurricane

Description

Print advertisement created by Y&R, United Kingdom for BBC, within the category: Media.

Caption

What you see only tells half the story.
When a hurricane's coming, you hear a lot of warnings. There's politicians on every radio and TV station, and the emergency services persuade you night and day to take caution. But nature has its own warning. It's the birds flapping and squawking in the sky like something from a Hitchcock film. Because when they leave, you know it's going to strike.
Laura Trevelyan, US Correspondent

Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn
Log in to post comments

Highest Rated

serendib_isle's picture

The irony is that, only BBC World News has gained a reputation for telling half of the story; not CNN or the other competitors.
Being truthful for a news channel is quite admirable though. :D

serendib_isle
Activity Score 25
Creative Director at Advertising
jackmancer2017's picture

The Guardian had a similar approach, a long long time ago; http://www.youtube.com/watch?v=E3h-T3KQNxU

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
pierrelastname's picture

NOT FRESH IDEA.

pierrelastname
Activity Score 2869
Copywriter
Feysless's picture

different execution reused idea

Feysless
Activity Score 2612
Art Director |

groovy baby!

fotdot's picture

I see this one before like the rest.

fotdot
Activity Score 673
Creative Director
kleenex's picture

Solid idea.

kleenex
Activity Score 58721
Web Designer/Developer
BLOODY FOOL's picture

not really

BLOODY FOOL
Activity Score 199
serendib_isle's picture

The irony is that, only BBC World News has gained a reputation for telling half of the story; not CNN or the other competitors.
Being truthful for a news channel is quite admirable though. :D

serendib_isle
Activity Score 25
Creative Director at Advertising
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now