Charles

Campaign
Agency Network: 
Published/Aired: 
February 2008
B&B Italia:  Charles

Description

Print advertisement created by Saatchi & Saatchi, Italy for B&B Italia, within the category: House, Garden.

Caption

Beauty is not something you can turn on and off.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
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Jon-Paul Mountford's picture

Corr! Beutiful campaign.

Not sure about the strength of the idea, but from the picture making end of things they're right on the money.
Fantastic execution and art direction.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

neil makak's picture

Excellent, well-done, Team A.

neil makak
Activity Score 30
Singapore
otto54's picture

Very well artdirected.
Love the typography.
Bravi.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

giglio's picture

Minchi ma che cattivi che sono su 'sto sito. A parte gli amici ...
: )

giglio
Activity Score 5
Copywriter
BOOBJOB LOOBCANNON's picture

Oh painfully dull.

I hate the rancid art direction too. Makes me want to go and shave my eyeballs.

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

bushdlv's picture

beautiful !

bushdlv
Activity Score 59
Art Director at Makani Creatives |

bushdlv

klaussnow's picture

BUT YOU KNOW WHAT CAN BE TURNED OFF? YOUR CAPS LOCK KEY.

klaussnow
Activity Score 1635
Art Director |

... its already been done...

nice gaijin's picture

Is there something I'm missing, because this is thoughtless art direction.

nice gaijin
Activity Score 813
pistun's picture

breathtakingly vapid.

I was drawn in by the art direction. And insulted by the writing.

pistun
Activity Score 21
US
jorj's picture

nice typeface

jorj
Activity Score 630
Art Director at Senior Art Director
whitespace's picture

Don't get what they're selling.

whitespace
Activity Score 1947
Creative Director
goon's picture

stoned but still don't get it good visual though

goon
Activity Score 16
Illustrator at Nuturn bates |

stoned

baz's picture

Love the typeface, although I think they could have worked a bit harder with it, like the furniture because its like mine, and the models just because, the rest is just a waste.

baz
Activity Score 67
Art Director |

baz

brandqueen's picture

nice looking ad, but the message is not carrying across to me. I don't get it.

brandqueen
Activity Score 20
Cable & Wireless
Guest's picture

Who did the painting in
"Beauty is not something you can turn on and off"

findingmrsmith@hotmail.com

Guest
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