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Sink

Campaign
Agency Network: 
Published/Aired: 
April 2011
Baygon:  Sink

Description

Print advertisement created by FCB, Brazil for Baygon, within the category: House, Garden.

Caption

If you wanna kill them, kill them fast.

Advertising agency: Giovanni+Draftfcb Brazil
Creative directors: Adilson Xavier, Cristina Amorim
Art Directors: Felipe Gomes, Fábio Mota
Copywriter: Fábio Penedo
Illustrator: Felipe Gomes, Fábio Mota
Product: Baygon
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esteb's picture

Gold!

esteb
Activity Score 673
art
Prof's picture

I'd kill anyone who'd want to even shortlist this...

you're new to advertising, are you not?

Prof
Activity Score 1449
Copywriter |

Quite really.

esteb's picture

You will see it at Cannes. Believe me.

esteb
Activity Score 673
art
jamesrothenburg's picture

Don't care for the art. Looks like a comp sketch.

jamesrothenburg
Activity Score 554
Art Director
Davai's picture

Reminds me the illustrations of this campaign, which was better : http://adsoftheworld.com/media/print/doom_insecticide_trick_or_treat?s...

Davai
Activity Score 618
Copywriter
atb2005's picture

@Prof. I would pay anyone to kill you :) This is a nice campaign. I agree though with @Davai. The Doom is much much better.

atb2005
Activity Score 13557
advertising ninja's picture

there are just soo many ads similar to this for the exact same type of product its hard to believe people keep making them.. and this one just doesnt bring anything new on the table... and, well, i rather kill them slowly if i wanted to kill them at all.. 3 stars since i like comic books.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
kalpesh78's picture

I agree with Prof.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Thatthang's picture

This was done by two dudes I used to work with, years ago, for Doom. The stuff Prof has put up. Nothing wrong with it. But I think it's time for some new insights on this category.

Thatthang
Activity Score 69
Rotzgoht's picture

Yawn for idea. Yay for execution.

Rotzgoht
Activity Score 186
Lazarus's picture

Drowing is a slow death.

Lazarus
Activity Score 1537
Creative Director
Pentastic's picture

Great execution

Pentastic
Activity Score 53
Copywriter at Mumbai
kleenex's picture

I love the ads...

kleenex
Activity Score 58793
Web Designer/Developer
javierbarba's picture

i like it

javierbarba
Activity Score 31
Copywriter at freelance
Nicolas 123's picture

.

Nicolas 123
Activity Score 51
Graphic Designer
Bife's picture

*****

Bife
Activity Score 99
Art Director
Glut's picture

old illustration and please stop using bugs and any other insect

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
MidasTouch's picture

What the fuck?
I didn't know a funky illustration could hide a total lack of concept.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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