Description
Print advertisement created by FCB, Brazil for Baygon, within the category: House, Garden.
Fight your worst fear. Use Baygon.
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Marcelo Lobo
Copywriters: Rodrigo Dorfmann, Fábio Penedo, Daniel “Japa”
Photographer: Gustavo Malheiros
Hahahahaha
Good job
Winners use drugs.
Work at Giovanni Brazil
Great... this is a funny job!
GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOODD!
Buensima, felicidades!
Different approach
I Like it
Funny idea
Digital product designer | Custom URL shortener and smart links
nice dudes !
7/10
radical
Who she is scared of, Cockroach or mask wearing guy ?
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~ Quite obviously, I have gathered no moss ! ~
ghost idea for sure!
So she is more scared of the rat, cockroach or whatever it could have been than the scare... this is funny?
very funny and –> great job@gustavo
one should not take life so seriously - as one will not come out of it alive.
Nice
Brasil sil sil sil !
not only funny - great too!
Very funny, great work. The look on her face is so expressive!
wwwaaaassssssuuuuuuppppppp
nice Stuff .. respect.. make you smile
Great Idea.
Dont like the "amateur" look that the Art Director gave to the ad.
fantastic one
this campaign make me sad, I had the idea two month ago and some how we couldn't make it!
To be honest, they're not 'award winning' quality. They're too obvious and too specific to a pop-culture reference ... oh wait...
Actually, in all seriousness, the idea is good but if you really don't know the characters from Scream, Friday the 13th, etc you just won't get it and that could be a lot of people you 'miss' when trying to sell the product.
Personally, I would've gone with a more 'general strategy, like a guy grabbing on to his mother-in-law :)
Suuuuperb ..... fantastic photography and photoshop.
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