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Mask

Campaign
Agency Network: 
Published/Aired: 
August 2009
Baygon:  Mask
Baygon Print Ad -  Mask

Also From This Campaign 2

Description

Print advertisement created by FCB, Brazil for Baygon, within the category: House, Garden.

Caption

Fight your worst fear. Use Baygon.

Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Marcelo Lobo
Copywriters: Rodrigo Dorfmann, Fábio Penedo, Daniel “Japa”
Photographer: Gustavo Malheiros
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Highest Rated

Reality Check's picture

So good it's scary.

Reality Check
Activity Score 2549
Guest's picture

Hahahahaha
Good job

Guest
Reality Check's picture

So good it's scary.

Reality Check
Activity Score 2549
Guest's picture

Winners use drugs.
Work at Giovanni Brazil

Guest
Guest's picture

Great... this is a funny job!

Guest
Guest's picture

GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOODD!

Guest
Guest's picture

Buensima, felicidades!

Guest
AmigoInvisible's picture

Excellent.

AmigoInvisible
Activity Score 195
Guest's picture

Different approach
I Like it

Guest
adfreak06's picture

i will scream, this is damn good

adfreak06
Activity Score 140
alexander_bickov's picture

Funny idea

alexander_bickov
Activity Score 3281
premc's picture

nice dudes !
7/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

rolling.stone's picture

Who she is scared of, Cockroach or mask wearing guy ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

I hope you don't work in advertising.

Guest
satpal's picture

i hope you're taking drugs.

satpal
Activity Score 144
just write's picture

hehe very funny.. nice one...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

ghost idea for sure!

Guest
silvi's picture

Muy gracioso. Excelente fotografía y actuación.

silvi
Activity Score 4172
Copywriter
Guest's picture

So she is more scared of the rat, cockroach or whatever it could have been than the scare... this is funny?

Guest
slowrider's picture

very funny and –> great job@gustavo

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Nice
Brasil sil sil sil !

Guest
Guest's picture

not only funny - great too!

Guest
jorj's picture

Very funny, great work. The look on her face is so expressive!

jorj
Activity Score 638
Art Director at Senior Art Director
kevgroat's picture

what is the product for?

kevgroat
Activity Score 175
Guest's picture

The product kills insects.

Guest
izmild's picture

GREAT IDEA!!! Fun and Works!!!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

lambdaboy's picture

So Funny. Great acting, great photo!

lambdaboy
Activity Score 11
Art Director at unitas /rnl
Guest's picture

wwwaaaassssssuuuuuuppppppp

Guest
maashookshee's picture

nice Stuff .. respect.. make you smile

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
BachBern's picture

Great Idea.
Dont like the "amateur" look that the Art Director gave to the ad.

BachBern
Activity Score 106
Guest's picture

fantastic one

Guest
Muhammad Imran's picture

this campaign make me sad, I had the idea two month ago and some how we couldn't make it!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Guest's picture

To be honest, they're not 'award winning' quality. They're too obvious and too specific to a pop-culture reference ... oh wait...

Actually, in all seriousness, the idea is good but if you really don't know the characters from Scream, Friday the 13th, etc you just won't get it and that could be a lot of people you 'miss' when trying to sell the product.

Personally, I would've gone with a more 'general strategy, like a guy grabbing on to his mother-in-law :)

Guest
Guest's picture

Suuuuperb ..... fantastic photography and photoshop.

Guest
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