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Agency Network: 
Published/Aired: 
August 2010
Baygon:  Ghost
Baygon Print Ad -  Ghost

Description

Print advertisement created by FCB, Indonesia for Baygon, within the category: House, Garden.

Caption

No Second Chance

Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Widyalupi Nonis
Art Directors: Defitriadi, Ridward Ongsano
Copywriter: Indah Larasati
DI Artist: Defitriadi
Photographer: Budi Han
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Roger Keynes's picture

Like.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

pierrelastname's picture

SAME IDEA GOT BRONZE IN CANNES TIME AGO, CHILEAN AD ON TV.

pierrelastname
Activity Score 2869
Copywriter
F.Abboud's picture

:D - I like!

F.Abboud
Activity Score 218
Planner
Guest's picture

Isn't that an adaptation of an old TV Commercial of the same product?

Guest
Guest's picture

A cockroach lying upside down means dead. No need to show the ghost, i guess. The dead insect chart done by FCB itself was far better

Guest
Guest's picture

The whole point of the ad is the ghost thing. The line is "no second chances" meaning, dead bug and also dead ghost. Get it?

Guest
Guest's picture

Since when are ghosts of bugs a problem? So f*ing stupid this ad.

Guest
Dzsoi's picture

I agree.

Dzsoi
Activity Score 8611
Copywriter
michelangelo's picture

it could've been done better. you guys need a better AD and retoucher

michelangelo
Activity Score 660
Hibon's picture

The product should be smaller ;-)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

touchy !!

Guest
bobby666's picture

ok stuff. nothing great about it. lacks the wow factor.

bobby666
Activity Score 1462
RMG Connect, India
Guest's picture

I like

Guest
Guest's picture

I like

Guest
Guest's picture

The execution of this idea in the 3 to 5 five year old award winning spot was better. In every single frame ;-)

Guest
dadada's picture

The idea is very basic

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

in chile in the 90`s born the firts idea (identic AD)

Guest
picktokyo's picture

dude, done by thailand a few years back on TVC

picktokyo
Activity Score 1404
Copywriter at JWT
Jupiter's picture

perspective/proportions still needs to improve...it doesn't look like a spirit rising from the body(insect) at all.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Omg! I have produce very similar idea in 2007....and I am a student. WOW

Guest
rochadian's picture

haha..nice idea :)

rochadian
Activity Score 10
sebelas maret university
grubstubbs's picture

The idea is very simple, I even 'made' this 'ad' using another product. I think they don't need to put the ghost there. Everybody knows the roach is dead.

grubstubbs
Activity Score 70
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