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Drug trader

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by BBDO, Ecuador for Bayer, within the category: Pharmaceutical.

Caption

Eliminates all kind of Parasites.

Advertising Agency: BBDO, Quito-Guayaquil, Ecuador
Creative Directors: Guillermo Valverde
Art Directors: Guillermo Valverde
Copywriters: Miguel Jaramillo, Andrés Rodriguez
Photographer: Studio Cuesta
Additional credits: Pulpo Producciones
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Highest Rated

NomadDCLXVI's picture

yeah. you are right. point by point. and definitely they put the BBDO name in bad light.
hopefully they will not repeat something like that again. mistakes happen.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

wert's picture

someone to explain this....

wert
Activity Score 77
Work
beingofageoldgrace's picture

wtf?

beingofageoldgrace
Activity Score 353
rehpani's picture

ya entendí

lo que quiere decir es que las personas que están sobre los caballos son cosiderados parásitos!!!

rehpani
Activity Score 312
Etorres Publicidad/ITSU
GX's picture

?????????????????????????????????????????????????????????????????

GX
Activity Score 144
Creative Director
art.vs.commerce's picture

bad but kinda funny

art.vs.commerce
Activity Score 566
Art Director
monsieurange's picture

Otra vez! Necesito un GPS xq ya me perdí.

monsieurange
Activity Score 520
Creative Director
vaoleo's picture

ummm... Nada acertado.

vaoleo
Activity Score 81
Embrion Publicidad
SAM75's picture

Any ENGLISH clue?

SAM75
Activity Score 220
tridipnandi's picture

it reduces antisocial elements too...???

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
NomadDCLXVI's picture

if it would be pieces of some photographers portfolio I would find it funny. otherwise this ad just does not work. it is able to attract attention, but doe not says anything. this is one of those ads what pretends to be understood right after you switch from funny image to straight forward copy, but in this case picture does not even hit the parasite area. May be only if they have put the headline: Drug dealer. otherwise it looks just like some guy in white suit in awkward position.

and still I cannot get rid of sense that this ad is created by some religious fanatics: Prostitute = parasite, Inmate = parasite, Drug dealer = parasite.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

smartar's picture

seriuosly!! this is just wroooooong!!

smartar
Activity Score 54
Art Director at diluvia
silvi's picture

Ok, how can i imagine that this is a drug trader?

silvi
Activity Score 4172
Copywriter
NomadDCLXVI's picture

because he is in white suit, with white hat :)

now I will be much more suspicious about people in white clothes.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Meminho's picture
Meminho
Activity Score 29
Creative Director at BBDO Ecuador
shahidali's picture

this campaign is classic case of worst possible advertising. seriously.
where's or who's the parasite? how do i know that he is a drug trader (just by white clothes?)? why a prostitute or a prisoner to be considered a paracite? what social message do we intend to pass? what will the consumer interpret from this artwork Vs what the brand intended to say? If we answer these questions, we might mesmerize ourself. Can't believe BBDO can be involved in such a scam!!!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

NomadDCLXVI's picture

yeah. you are right. point by point. and definitely they put the BBDO name in bad light.
hopefully they will not repeat something like that again. mistakes happen.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

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