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Bad Dog

Campaign
Agency Network: 
Published/Aired: 
September 2016
Bayer: Bad Dog

Description

Sufferers of Irritable Bowel Syndrome (IBS) miss out on a lot, often needing to cancel plans when IBS strikes. And while their reason for not showing up might indeed be IBS, that’s never what they’ll say. They’re embarrassed about their illness; it’s not something they’ll openly talk about to friends or family. So instead, they’ll make up excuses.

Print advertisement created by CHE Proximity, Australia for Bayer, within the category: Pharmaceutical.

Caption

Live a life of less excuses.

Advertising Agency: CHE Proximity, Australia
Executive Creative Director: Ant White
Creative Directors: Brian Jefferson, Ben Stainlay
Group Account Director: Nicole Bogart
Agency Producer: Tori Taylor
Junior Designers: Meredith Besseling
Account Manager: Claire Maitland
Junior Art Director: Jake Blood
Junior Copywriter: Anne Lau
Head of Design: Michael Klienman
Visual Artist: Visual State
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