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Published/Aired: 
April 2011
Baxter Infusor:  Surgeon
Baxter Infusor Print Ad -  Surgeon

Description

Print advertisement created by GHG, United States for Baxter Infusor, within the category: Health.

Caption

Expert ease
Post-op antibiotics on time, always. The Baxter Infusor® provides 24 hour continuous antibiotic delivery to protect your work. Your expertise and our efficient delivery. To experience our expert ease call 1300 302 409.

Advertising Agency: GHG, Sydney, Australia
Creative Director: Tim Brierely
Art Director: Daragh Ledwidge
Copywriters: Daragh Ledwidge, Catherine James
Illustrators: Toby and Pete
Photographer: Gary Sheppard
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Highest Rated

ace85le's picture

Pls take that elsewhere.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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ace85le's picture

The visual doesn't say on time, and doesn't say 24 hours, which is their biggest USP here. If you have something good, SHOUT it out people.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

morse's picture

Not good enough. Sorry

morse
Activity Score 18159
Art Director |

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The Ad Man's picture

I disagree ace85le. To me the flow of the devise in this visual screams constant delivery. Yes they could have put a star burst with 24hrs in it but you would only known about the 24hr delivery if you noticed the copy. So it worked. Morse, did you work in advertising and then join the priesthood?

The Ad Man likes this for these reasons

1. It's clean, clear and simple.
2. Nice combination of photography and illustration.
3. Clever headline.
4. Puts the target market in the ad without cheese.
5. Makes you want to read the copy.
6. Clever art direction.
7. Has an international pharma feel to it.
8. I just like it.

The Ad Man
Activity Score 15
ace85le's picture

Haha why are you going around being so defensive? If you disagree, disagree. But don't go around and leave personal, disrespectful remarks. We're just here to comment professionally.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

The Ad Man's picture

Ok I will give you a second chance. Be nice see the cool side of the work.

The Ad Man
Activity Score 15
ace85le's picture

Pls take that elsewhere.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture

done done

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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