Eye, 2

Campaign
Agency Network: 
Published/Aired: 
March 2009
Bausch & Lomb:  Eye, 2

Description

Print advertisement created by FCB, India for Bausch & Lomb, within the category: Personal Accessories.

Caption

See them get lost in your eyes.

Advertising Agency: Draft FCB Ulka, New Delhi, India
Creative Director: Shiveshwar Raj Singh
Art Director / Illustrator: Mukesh Sablania
Copywriter: Vikram Sengupta
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teemitro's picture

KEWL guys... pretty KEWL. looks like Draft FCB Ulka is ricochetting back to its position of creative finesse it once had.

teemitro
Activity Score 70
Grey Global, Kolkata, India |

creative. shmeative.

Guest's picture

Hey look... another maze! That's just what advertising needs: more mazes.

Guest
capywriter's picture

and less commenters like you...

capywriter
Activity Score 5513
Copywriter at Freelance
cheekoo 2971's picture

Dear, why a maze inside the eye?????
I think its not working!!!!! sorry

cheekoo 2971
Activity Score 8
Guest's picture

Uh, no one wants their contacts to get lost in their eyes.

Guest
Guest's picture

Hi
Cheekoo 2971 - although we are aware one shouldn't need to explain one's idea, the thought was simply that Bausch and Lomb contact lenses make your eyes so attractive that people get lost in your eyes. Hope that helps.
And dear Guest I think you have totally misunderstood the ad. The contact lenses can hardly get lost since the maze here is itself the metaphor for the eyeball which wears the contacts. I guess you get the drift now :-)

Guest
Guest's picture

That must be the creative director.

Guest
Guest's picture

APPLAUSE for illustrator
gr8 illustratn dt makes intuition strong

Guest
Guest's picture

awesum....wrk...illustratn part

Guest
Fryzero's picture

ffs ppl wtf s wrong with u.. every1 with lenses wants them to look real Clever ad (disappearing=real)

Fryzero
Activity Score 36
Creative Director at RKLM
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