Agency Network: 
Published/Aired: 
September 2009
Battleship New Jersey:  Barber

Description

Print advertisement created by Masterminds, United States for Battleship New Jersey, within the category: Recreation, Leisure.

Caption

Some use guns. I let my shears do the talking.
Meet the heroes behind the heroes. Enlist in the City at Sea Tour.

Advertising Agency: Masterminds, Atlantic City, USA
Associate Creative Director / Art Director: RT Herwig
Art Director: Chris Holland
Copywriter: Pragati Mulani
Illustrator: Chris Holland
Photographer: Michael Spain-Smith
Log in to post comments

Highest Rated

Dev Kumar's picture

Interesting approach and well written copy in relation to that.

Dev Kumar
Activity Score 828
Copywriter at Mumbai
A stranger abroad's picture

The art direction is lovely, but - personally - I find the headlines less than compelling.

While it may seem like a novel and worthy idea to feature the 'unsung heroes' of the New Jersey, I am probably not the only one who thinks that the guns and fighting history of the ship are inherently more exciting than the fact the ship had a barber. Despite the art direction and the location, I still don't find a haircut interesting.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

how come they used Eric Bana?

Guest
Klidesign's picture

Not so sure about the concept...I do like the aesthetics of it though.
First time I saw it, it reminded me of an ad for Jean Paul Gaultier.

Klidesign
Activity Score 209
Graphic Designer
tirthomitro's picture

some kickass art here!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Cool posters. I like the idea.

Guest
Guest's picture

Kick ass art. Really digging it. Kudos. Love that they didn't go the expected route and highlight the same old elements we usually see in these kinds of naval ads: pilots, men on the guns, etc. These guys smartly went in the other direction and give us a concept that showcases the other sailors and makes them the hero. Very interesting. I'm a fan. Great work.

Guest
Guest's picture

Love this stuff. Great design and illustration work on display here. Truly unexpected concept.

Guest
mpared's picture

i like its vintage look/feel .... this campaign take us back to a more pleasant time ...

mpared
Activity Score 558
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

What I really like about these ads is the look and feel of all of it. Illustration. Art Direction. Words. Contemporary Hollister meets vintage World War II. Brilliant play folks.

Guest
kurtberengeiger's picture

Some clarification please. What exactly is being advertised here?

kurtberengeiger
Activity Score 7307
Copywriter
Guest's picture

Visits to the battleship. It is now a floating museum and tourist attraction.

http://www.battleshipnewjersey.org/visit/

I seem to remember some great campaigns for this in the past. I just don't think this one is quite up to it, despite the art direction.

Guest
kurtberengeiger's picture

Ahhh... Thanks. In hindsight it seems I should have been able to deduce that myself.

kurtberengeiger
Activity Score 7307
Copywriter
just write's picture

Kickass art no doubt.... What exactly is being advertised here?

just write
Activity Score 649
Copywriter at Banyantree communications
Dev Kumar's picture

Interesting approach and well written copy in relation to that.

Dev Kumar
Activity Score 828
Copywriter at Mumbai
Advertisement
Featured Content

Latest Collections

Advertisement