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chintan ruparel's picture

hmm...good, bt somehow dumb

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Minimum's picture

remember, suitable for the mediocre HBO viewer...

Cant go too clever with an TV audience

Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Ney Frances's picture

nice and easy please!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

msred's picture

i dont know what im looking at someone help me.

Activity Score 491
Graphic Designer
slim's picture

i know technically they were right to use this car for this particular movie, but i think it would've been clearer and better if they'd used the good old batmobile.

Activity Score 1047
SandMan69's picture

I don't mind saying that I agree. The old Adam West batmobile would have been class.

Don't say a word. ;)

Activity Score 3890
Art Director |

Doin' it for the points

Dick Huges's picture

Dick Huges feels like a 1 year old kid looking to this ad. Because it makes me feel happy and fresh? No, because I dont understand anything it says.

Dick Huges
Activity Score 937
Minimum's picture

o come on people! It's Batman Begins... The Batmobile got an "L" as in an instrucrion car. He is taking the drivers lessons. as in the beginning

Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

teenie's picture

We don't put an "L" on cars driven by learners here in North America. So it could go over a lot of people's heads here. Does it work for the target audience, though?

Activity Score 1894
fersvax's picture

I think that's not quite an universal code. In my country, cars say "ENSEÑANZA" (Learning) in the front and the back with a green HUGE font. So, it is hard for someone outside Mumbai to understand. But now that I do, I like it a lot, hehe.

Activity Score 1239
Creative Director |


ellehcimeo's picture

I knew it meant instructor's car or learner because I watch Coronation Street on occasion. I thought this ad was brilliant.
And I also agree that this car is way cooler than the ones in the post beginning movies, why did they have to use newer technology in this movie?

Activity Score 3376
Art Director
Killer Kowalski's picture

Ahhh, that's why they have all these L's in the windows of DDB India...

Killer Kowalski
Activity Score 394
drizae's picture

Yawn, what a sad attempt at borrowed interest.

Activity Score 503
Copywriter |

Fail Harder.

Davosk's picture

I'm glad someone pointed out it was the Batmobile cause I thought it was some kind of gym equipment or something.

Activity Score 4811
Art Director
drunk dave's picture

I get it from South Africa, a nice simple one off ad. No metal or paper, but cool for a simple announcement ad.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
A. J. SMITH's picture

I like it.

Perhaps another one with the old car could turn this into a quality campaign.


Activity Score 2822
Anurag Sahu's picture

for those of the unreflective few, the ad is perfectly understandable by an Indian (the target audience) i hope you ppl also have a rough idea that HBO has its own scheduling here. 'L' means learners and the only and only thing i would have advised is to make it more evident.

Nice one though. 8/10

Anurag Sahu
Activity Score 102
CopY Writer
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