Soap

Campaign
Agency Network: 
Published/Aired: 
June 2010
BASSMA:  Soap
BASSMA Print Ad -  Soap

Also From This Campaign 2

Description

Print advertisement created by BBDO, Lebanon for BASSMA, within the category: Public Interest, NGO.

Caption

For some people, life is that expensive.
Join us at www.bassma.org and lend a helping hand.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Art Director: Georges Kyrillos
Copywriter: Marie-Noelle de Chadarevian
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Highest Rated

bad astronaut's picture

is that soap or parmesan cheese?

bad astronaut
Activity Score 540
bad astronaut's picture

is that soap or parmesan cheese?

bad astronaut
Activity Score 540
hovsep g's picture

Good concept, great visual.

hovsep g
Activity Score 25
Creative Director at Beirut
Eliane29's picture

The message comes through easily thanks to the good concept & execution. Poignant reality...

Eliane29
Activity Score 53

Buy or Sell photos & designs at this site, here's my portfolio: http://www.dreamstime.com/Elianehaykal_portfolio_pg1#res239750

Guest's picture

So your message is "for some people, life is that expensive" and you show a bar soap worth 9000$? Wow, very original. (not)
Walid Kanaan should retire.

Guest
Guest's picture

Message nicely delivered, however the soap could look a little more "normal", like the saboun baladeh. This one could be mistaken for one of these French-imported hand-made herbal soaps, which DO cost 9,000 L.L. ;)

Guest
Guest's picture

Excellent, hope to see them on the highway soon

Guest
Guest's picture

Not bad idea.
Not so good copy.

Guest
dreadboy's picture

I believe it's actually the type of soap that is most available for them, namely homemade soap. Just like in the other print pictures a cheaper rice. Both are still that expensive :)

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

b.kiddo's picture

Spot-on! Good visual. Good copy.

b.kiddo
Activity Score 12
Copywriter
Guest's picture

yeah, wonder that noone did this before

Guest
Oz_'s picture

Nice! good work BBDO Lebanon.

Oz_
Activity Score 6
Copywriter
jponino's picture

to obvious, so sucks....

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Guest's picture

For some people life is really harder.
good campaign guys, it really touches me, i can feel how poor people feel when they need to eat.

Guest
Guest's picture

But they don't eat soap!!

Great concept, straight to the point and effective.
It is an award winning idea.

Guest
rohdyl's picture

Concept is good. Copy is bad. too clunky and just repeats what the image is saying.

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
Guest's picture

What do u suggest for a line?

Guest
rohdyl's picture

Put me on the spot why don't you...
I'll give it a think today. Maybe it didn't translate well into english, as i see the site is French.
I probably couldn't do better, it was just a personal opinion. But like i said, great concept.

Maybe something like;
'Putting life's necessities within their reach.'

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
Guest's picture

" putting life's necessities within their reach" means that we have to offer them job opportunities so they can afford the price of living, and it is not our responsibility, as target, i guess that this campaign is just awareness of how life is hard for some people.
i don't know i did not do this ad. :)

Guest
rohdyl's picture

Yep, you're right, this is more of an awareness campaign. I was looking at the site, the ad doesn't tell you what they do. When i read the facebook group, which is in english, i found out that they do job placement, skills training, give the families aide packs, etc. Which is great, but is not translated through the ad. All it says is that life is expensive for some people.
Anyway, back to work. Hopefully i can put something on here one day and get a little debate going.
Have a great weekend.

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
tiktak's picture

brilliant.

tiktak
Activity Score 108
Copy_ranter's picture

Lol... I love how all these "guest" just comment brilliant. It's gotta be Walid Kanaan just signing up and commenting on his own work. Yea, it was brilliant years ago, now its just old and done to death. I hate to break it to you, but this is been done before, 2005 in Toronto. I forget the agency name but they had done both press and ambient in groceries store. The headline read: Look through the eyes of the homeless.... or something along those lines.

Nice try... The Middle East just loves being unoriginal doesn't it?

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Guest's picture

If it is not on AOTW, it doesn't exist.

Guest
ria24's picture

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

ria24
Activity Score 30
Marketing Manager at india
eternalmuse's picture

brilliant!

eternalmuse
Activity Score 2
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