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klaussnow's picture

i'm scratching............my head.

klaussnow
Activity Score 1635
Art Director |

... its already been done...

scarfinati's picture

The shoes make the court smaller for the wearer. But it is confusing.

scarfinati
Activity Score 839
Art Director
ivan's picture

And, visually similar to this one I made some time ago:
http://raszl.net/press_advertising/tracks_sports_bar

ivan
Creative Director at Ads of the World
rainman's picture

I think it really only works for the tennis court ad because you are confined to one side of the court. With the others you still have to run the whole court whether your goal is on the small side or the big side.

rainman
Activity Score 267
Art Director
Jet Propulsion Lab's picture

Again, you make total sense, rainman!
And by the way, I'm still with you on that Kmart thing...

Jet Propulsion Lab
Activity Score 10669
Copywriter
cp's picture

not very clear but perhaps inferable

cp
Activity Score 352
Creative Director
joelapompe's picture

I'm pretty sure it already exists... just let me some time and I'll find it! :-)

joelapompe
Activity Score 4011
joelapompe's picture

Very similar to an Adidas campaign made in 2002 in Germany. Especially the tennis court one!

joelapompe
Activity Score 4011
musback's picture

The idea has potential though! I like the thought.
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New Blog @ http://musback.blogspot.com

musback
Activity Score 353
Art Director |

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http://musback.wordpress.com is looking for a job!

puppiepoppy's picture

Hmmmn....I think the execution is not single minded enough! There's 2 take-out from the ad...one which can be very contradicting. With the Power shoes, the disadvantage is on your side, maybe?!

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

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