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vurtomatic's picture

I like it, but am also grappling with this. The headline is a pun on the layout, and the fact that as you mentioned, paedophiles hang out in bars. But as a reader, after reading the headline, I would expect to the body copy to further describe the modus operandi of these paedophile and what happens at these bars and after. The strong headline doesn't fit very well with the body copy for me. But I'm probably nitpicking.

vurtomatic
Activity Score 364
muellerritzrow's picture

cool

muellerritzrow
Activity Score 26
Other
Chris's picture

the copy needs to be better aligned for more readability, otherwise fine.

Chris
Activity Score 1935
Art Director
dadada's picture

nice !

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

amsterdam73's picture

great line, strong advert.
And it's true. I've visited Cambodia in November. Cambodia is a beautiful country, the people are so hospital, positive and nice and it's a pity some (many) tourists indeed come to Cambodia with 'other intentions'. And, as the heading points they are mostly found in bars...
Hope for a positive change and lots of efforts to ban these kind of tourists.

amsterdam73
Activity Score 374
Copywriter
vurtomatic's picture

I like it, but am also grappling with this. The headline is a pun on the layout, and the fact that as you mentioned, paedophiles hang out in bars. But as a reader, after reading the headline, I would expect to the body copy to further describe the modus operandi of these paedophile and what happens at these bars and after. The strong headline doesn't fit very well with the body copy for me. But I'm probably nitpicking.

vurtomatic
Activity Score 364
WQ graphics's picture

i like it

WQ graphics
Activity Score 37
Creative Director
fractalrene's picture

Strong and to the point. Good communication work.

fractalrene
Activity Score 1504
Copywriter
JAGGY's picture

Effective.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

jsptrck404's picture

decent enough idea. but sorry, the art direction ruins it. the typography is awful awful.

the worst part is that for the concept to work, the copy doesn't even need to be in that god-awful shape (bars) and it hurts the execution by forcing the copy into that shape.

(realistically, if you have a picture of bars and that line, it still makes sense).

but ... i realize it would be a better design if what is up there was working, but it's not.

so, if you can pull it off and make the copy look good inside that shape, then all the better. but if not, rethink it because that letterspacing is gross.

jsptrck404
Activity Score 437
Art Director |

| think small |

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