Barrier

Published/Aired: 
April 2007
 Barrier
 Barrier

Description

Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn
Photographers: Chup Nokkeaw
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch
Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn
Photographers: Chup Nokkeaw
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch
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Highest Rated

slammary's picture

Bravo

slammary
Activity Score 214
Copywriter
Rog's picture

Not quite the quality welding as previously...
but still dang cool.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture

This is I say a BigBadFatMadafaka.

There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

hang-the-dj's picture

Very cool. What an awesome campaign.

hang-the-dj
Activity Score 1262
Copywriter
besoz's picture

very awesome canpain i really love it

besoz
Activity Score 48
Art Director
roman-schwienbacher.com's picture

the rail one is the best of the three, for me

roman-schwienba...
Activity Score 1021
Photographer
Noyel's picture

These just won, best of print at the Asian Advertising Festival (Adfest).

Noyel
Activity Score 24
Creative Director
Kay's picture

Best of show!!

Kay
Activity Score 161
Art Director
Punch's picture

Buenisimo.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Rog's picture

Tantissimo!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Sir Edmund Adstein's picture

Solid idea. Very solid.
Well executed and integrated as a campaign.
Will have good performance this year.

Sir Edmund Adstein
Activity Score 26
Art Director
djspiralz's picture

solid concept, great art direction.

djspiralz
Activity Score 491
Copywriter
emeka baba's picture

i am dying for this

emeka baba
Activity Score 6
Art Director
slammary's picture

Bravo

slammary
Activity Score 214
Copywriter
mrtalented's picture

stunning concept. the only flaws in this ad are the black line on the road surface next to the product shot is distracting, and the shadow on the bicycle and the bars are not quite on the same direction. but the idea is flawless. cheers!

mrtalented
Activity Score 2171
Creative Director
jungleraven's picture

art "merges" perfectly wth th idea.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

PP's picture

so how do i get my bike off it?

PP
Activity Score 66
Art Director
eugenius's picture

Done... Seen b4 in China Advertising Festival.

eugenius
Activity Score 396
Art Director
mrtalented's picture

really? any proof?

mrtalented
Activity Score 2171
Creative Director
dlkgrsy's picture

The idea is great BUT it still doesn't solve the real problem. It's not the bike that usually gets stolen, it is the parts of it... Usually the body metal of the bike stays where it is but the rest goes missing. Therefore this ad actually might not be working :( even if it received an award.

dlkgrsy
Activity Score 36
Graphic Designer at Virtual Beauty
gilly f.'s picture

i think one word is enough to explain: cleverly!

gilly f.
Activity Score 39
Copywriter
Guest's picture

hola soy de argentina no entiendo un carajo lo q quiren poner ustedes yanqui masca tuerca..........

Guest
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