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Computer Simulation

Campaign
Agency Network: 
Published/Aired: 
November 2008
Bard's:  Computer Simulation

Description

Print advertisement created by Hunt Adkins, United States for Bard's, within the category: Alcoholic Drinks.

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director / Copywriter: Doug Adkins
Art Director: Briana Auel
Photographer: Curtis Johnson
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iwannatalktosamson's picture

Some nice writing in this series.
Some of them dragged on a sentence or two too long, but the better ones made me wish they were longer.
Right on writer.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
krautland's picture

agreed. also note the art direction: it does not get in the way, trying to compete with the copy.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

well done, good sir!
:)

Guest
Guest's picture

Well done, good sir!

Guest
Guest's picture

jajjajajajajajajjajajajaja Brilliant!

Guest
Guest's picture

thats some really slick writing

Guest
drunk dave's picture

Says absolutely nothing about the beer, we could be discussing this over tea. In fact, when they do mention beer, it's generic 'beer'. Crap ad that says nothing about nothing. Well done for writing an engaging piece... now make it relevant.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Guest's picture

i disagree. what are you going to say about the beer? it's yummy and good? people by brands because they're attracted to the brands personality, and these ads have a lot of it. look at bud. people buy a crapload of it, and it's not because it's good beer.

Guest
Guest's picture

i disagree. what are you going to say about the beer? it's yummy and good? people by brands because they're attracted to the brands personality, and these ads have a lot of it. look at bud. people buy a crapload of it, and it's not because it's good beer.

Guest
krautland's picture

beer is a product you need to try. you taste it and decide whether you like a certain brand. so how do you get as many people as possible to taste it? by getting on their radar screens.

nobody ever tried a bud because the ads promised a "crisp taste."
I don't even know what that's supposed to be.

krautland
Activity Score 3216
Art Director at erm... no calls please.
ckettner's picture

There should be a question mark after "Because who doesn't want to melt ants with a magnifying glass(?)"

Aside from that...solid!

ckettner
Activity Score 32
http://SportsCopywriter.com
Blahblahblah's picture

It's a rhetorical question.

Blahblahblah
Activity Score 10
Zanzibar
ckettner's picture

Still gets a question mark.

ckettner
Activity Score 32
http://SportsCopywriter.com
Blahblahblah's picture

Not necessarily. A rhetorical question can end in either a question mark, or an exclamation point or a period, depending on context and the writer's purpose. When trying to indicate irony or sarcasm, use a period.

Blahblahblah
Activity Score 10
Zanzibar
ADebutant's picture

Return of the City of Writers. Well done.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
Guest's picture

It's best that there is no mention of the taste because I've sampled it and bong water tastes better. Given the niche product (a beer specifically brewed for the gluten-intolerant and they know who they are) and tiny ad budget, I think it's smart to simply make a clever ad that engages you with an unknown brand for a few minutes. The ads are funny.

Guest
pratz's picture

Superb series of ads. Wonderful campaign. Great copy and perfectly executed. Now what amazes me is how in the world did you get the client to sign it off?

pratz
Activity Score 49
Creative Director
Guest's picture

because it was probably done for free.

Guest
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